--- title: "Infrastructure for Marketplace and Co-Sell Revenue" url: https://www.fours.com/ canonical: https://www.fours.com/ type: Company description: "Grow revenue through more paths to market. Fours brings marketplace, co-sell and partner-led growth together so deals move faster and every partner counts." --- # Infrastructure for Marketplace and Co-Sell Revenue > Canonical HTML version: https://www.fours.com/ Infrastructure for indirect revenue # Grow revenue through more paths to market. Bring marketplace, co-sell and partner-led growth together, so you can move deals faster, understand each partner’s contribution, and scale without adding operational overhead. [See Fours in action](/schedule-demo/) [Contact us](/contact-us/) **$10B+** transacted **300+** ISVs **six** cloud marketplaces ![The Fours console: a revenue dashboard with a partner engagement score, beside an assistant that has synced a closed Salesforce opportunity and prepared an AWS private offer.](/home/fours-hero.webp) Fours Fours Inc. Fours Assistant Fours Illustrative sample data — not customer results. Behind the teams moving indirect revenue forward. [Meet Fours customers](/resources/customer-stories/) [![Intel](/home/partners/intel.svg)](/resources/customer-stories/ "Intel")[![Notion](/home/partners/notion.svg) ](/resources/customer-stories/ "Notion")[![Webflow](/home/partners/webflow.svg) ](/resources/customer-stories/ "Webflow")[![Glean](/home/partners/glean.svg) ](/resources/customer-stories/ "Glean")[![Airtable](/home/partners/airtable.svg) ](/resources/customer-stories/ "Airtable")[![Fivetran](/home/partners/fivetran.svg) ](/resources/customer-stories/ "Fivetran")[![BMC](/home/partners/bmc.svg) ](/resources/customer-stories/ "BMC")[![LaunchDarkly](/home/partners/launchdarkly.svg) ](/resources/customer-stories/ "LaunchDarkly")[![Harness](/home/partners/harness.svg) ](/resources/customer-stories/ "Harness")[![Aikido Security](/home/partners/aikido.svg) ](/resources/customer-stories/ "Aikido Security")[![Decagon](/home/partners/decagon.svg) ](/resources/customer-stories/ "Decagon")[![Deel](/home/partners/deel.svg) ](/resources/customer-stories/ "Deel")[![Fireblocks](/home/partners/fireblocks.svg) ](/resources/customer-stories/ "Fireblocks")[![Clari](/home/partners/clari.svg) ](/resources/customer-stories/ "Clari")[![Redis](/home/partners/redis.svg) ](/resources/customer-stories/ "Redis")[![1Password](/home/partners/1password.svg) ](/resources/customer-stories/ "1Password")[![Kong](/home/partners/kong.svg) ](/resources/customer-stories/ "Kong")[![Chainguard](/home/partners/chainguard.svg) ](/resources/customer-stories/ "Chainguard")[![Dataiku](/home/partners/dataiku.svg) ](/resources/customer-stories/ "Dataiku")[![Vanta](/home/partners/vanta.svg) ](/resources/customer-stories/ "Vanta")[![Tailscale](/home/partners/tailscale.svg) ](/resources/customer-stories/ "Tailscale")[![Pulumi](/home/partners/pulumi.svg) ](/resources/customer-stories/ "Pulumi")[![Fireworks AI](/home/partners/fireworks.svg) ](/resources/customer-stories/ "Fireworks AI")[![Fortinet](/home/partners/fortinet.svg)](/resources/customer-stories/ "Fortinet") Customer outcomes ## More partner-driven growth. Less operational drag. Marketplace revenue, co-sell referrals and partner programs, run by teams who moved off spreadsheets and portals. [See all customer stories](/resources/customer-stories/) > I see private offers coming in, self-service growing, and the dollars coming in. I don’t touch anything anymore. **Johan De Keulenaer** _Head of Partnerships · one offer a week to sixty_ 4x growth in private offers, year on year [Read story](/resources/customer-stories/aikido-security/) > We were on AWS Marketplace and had a native listing, but we had to expand it, accelerate it. It’s just where enterprise buyers are at. **Derrick Roberts** _Senior Director of Business Development and Alliances, NinjaOne_ 6x cloud revenue in year one [Read story](/resources/customer-stories/ninjaone/) > If \[Fours\] were to disappear tomorrow, an extremely crucial building block in our daily operations for our co-sell motion with any hyperscaler would be gone. **Daniel Zäh** _Alliances Lead, Ona_ 95% co-sell share rate, up from 68% [Read story](/resources/customer-stories/ona/) The cost of disconnection ## Indirect revenue runs through too many disconnected systems. CRM _→_ Partner portals _→_ Marketplaces _→_ Billing _→_ Spreadsheets _→_ ERP [Before Fours Glean’s team was updating five or more tools to keep its co-sell work moving. **↗**](/resources/blog/glean-expands-co-sell-pipeline-and-automates-operations-with-suger/) Disconnected records slow deals, hide partner contribution, and make it harder to decide where to invest. The Fours difference ## Accelerate your indirect revenue. Fours connects partner activity, deal execution and financial outcomes across your CRM, partner systems and marketplaces so your team can act on shared context and show what each motion contributes. - **3x** partner referrals - **2x** marketplace revenue Before Fours After Fours Representative customer results, indexed to each customer’s own baseline — not a base-wide average. Built around your business ## Start with the growth motion you need today. Solve a specific problem in marketplace, co-sell or partner programs. Connect more of the work as you grow. [![](/home/aws.svg) AWS![](/home/azure.svg) Azure ![](/home/gcp.svg) Google Cloud _↗_ ### Cloud Marketplace Make marketplace deals easier to close, with listings, offers, entitlements and billing connected.](/platform/product-listing/)[ Shared opportunity ### Hyperscaler Co-Sell Help sellers engage cloud partners earlier and advance opportunities without manual portal work. ](/platform/cosell/)[ Partner _+_ Program _+_ Revenue ### Partner Programs Understand which partners contribute to pipeline and revenue, and give them a repeatable way to work with you. ](/prm/) [Fireblocks 95% less time registering co-sell opportunities after moving the work into Salesforce with Fours. **↗**](/resources/blog/fireblocks-scales-co-sell-3x-and-cuts-offer-time-70-with-suger/) Customer stories ## Real operations. Measurable progress. What changes when the work connects? These Fours customers show what that looks like in practice. [All customer stories](/resources/customer-stories/) [![Glean](/home/partners/glean.svg) Co-sell + Marketplace More pipeline. Same headcount. ### Glean connects its partnership operations. Disconnected tools gave way to Salesforce-based referral sharing, offer preparation and entitlement workflows. Glean reports growing its co-sell pipeline without adding headcount. Read Glean’s story **↗**](/resources/blog/glean-expands-co-sell-pipeline-and-automates-operations-with-suger/)[ ![Fireblocks](/home/partners/fireblocks.svg) Co-sell operations 95% reduction in registration time ### Fireblocks gives sellers their time back. CRM-based registration and automatic sync cut a roughly seven-minute process to under 20 seconds. Finance also gained timely disbursement alerts. Read Fireblocks’ story **↗** ](/resources/blog/fireblocks-scales-co-sell-3x-and-cuts-offer-time-70-with-suger/)[ ![Panther](/home/partners/panther.svg) Co-sell + Marketplace 100% of deals shared with AWS, up from under 20% ### Panther brings AWS into every deal. Private offers and entitlements are handled in one place and visible to both sides, which took co-sell pipeline up 50% and moved deal sharing with AWS from under a fifth to all of them. Read Panther’s story **↗**](/resources/blog/building-a-better-together-story-with-aws-panthers-journey-with-suger/) Fours AI ## An agent team. A human advantage. Give each team more time for the work that grows the business. Fours AI brings context, preparation and recommended next actions into the flow. [Meet your agent team](/platform/fours-ai/) Persona agents reflect the Fours product direction. Specific workflows and availability are subject to release. **Context→Preparation→Your decision** 01 / Partner Account Manager ### More partner-ready opportunities. Prepare co-sell, start referrals and surface funding opportunities, including MDF, for the right decision-maker. 02 / Partner Marketing ### Turn partner wins into demand. Prepare win wires, case studies, use cases and sales enablement. Coordinate MDF work and connect activity to attribution. 03 / Operations ### Keep the next handoff ready. Repair referrals, improve data hygiene and prepare offers while monitoring entitlement exceptions. 04 / Finance ### A clearer path to close. Reconcile billing and disbursements, track receivables, and flag delays and follow-ups before the books close. Maturity pathway ## Start where you are. Build what comes next. Choose the problem you need to solve now. Expand into more motions and deeper automation when your team is ready. The Fours maturity curve where teams are when they come to us ### Launch Get a marketplace or partner motion running. [See how it works](/platform/product-listing/) Pain “We need to be on AWS Marketplace, but nobody here has listed before.” What Fours does Listings are generated from your product catalog, and ACE, Partner Center and Partner Network sync both ways with the CRM your reps already work in. Business outcome Live on a marketplace in days rather than months, with deals registered without ops chasing anyone. ### Scale Advance more deals with repeatable workflows and clearer attribution. [See how it works](/platform/overview/) Pain “Marketplace sits in one system, the pipeline in another, and the two never agree.” What Fours does Salesforce and HubSpot stay in step with offers, agreements and entitlements on the same record, and approvals, offer creation and renewal reminders run on the rules you set. Business outcome One record from opportunity through to payout, with nothing waiting in a queue to be noticed. ### Unify Connect partner contribution, deal execution and financial outcomes. [See how it works](/platform/fours-ai/) Pain “We can report what happened. We cannot say what to do next.” What Fours does Partner intelligence scores buyer signal and relationship strength and recommends one partner per deal, while agents prepare the work end to end inside the policy you set. Business outcome The account team knows which partner to engage first, and people own policy and judgment. Enter at any stage. ## Common questions about Fours What is Fours? Fours is a Cloud GTM platform for selling and billing through cloud marketplaces — AWS, Microsoft, Google Cloud, Snowflake, Alibaba Cloud, and Oracle. It unifies marketplace listings, private offers, co-sell, billing and metering, partner management, and CRM sync into one system, replacing fragmented marketplace consoles and manual processes. Is Fours the same company as Suger? Yes. Suger is now called Fours, and www.suger.io redirects to www.fours.com. The company, the team and the platform are the same, and the legal entity is still Suger, Inc. What cloud marketplaces does Fours support? Fours supports six cloud marketplaces: AWS, Microsoft, Google Cloud, Snowflake, Alibaba Cloud, and Oracle. Listings, private offers, metering, and reporting all run from one platform. What is Cloud GTM? Cloud GTM is the go-to-market motion where software is sold and billed through cloud marketplaces and cloud provider co-sell programs. How does Fours automate co-sell? Fours automates co-sell by syncing CRM data (Salesforce, HubSpot, Microsoft Dynamics 365) with all three hyperscaler co-sell programs — AWS ACE, Google Cloud Partner Network, and Microsoft Partner Center — eliminating manual submissions and tracking. How long does it take to get started with Fours? Most ISVs go live on their first cloud marketplace in 5–10 business days. Fours' API-first integrations require no internal engineering resources. Is Fours affiliated with any similarly named company? Fours, formerly Suger (suger.io), is an independent software company at fours.com operated by Suger, Inc. It is not affiliated with any similarly named CRM, marketing, or AI vendor. Confidence at every handoff ### Your team keeps the controls. Role-based access, encryption and an audit trail support the work behind every transaction. [View the Fours security and compliance evidence](/resources/security/) ![](/home/trust/soc2-type-ii.svg?v=2) SOC 2 Type II ![](/home/trust/iso-27001.svg?v=2) ISO/IEC 27001 ![](/home/trust/gdpr.svg) GDPR Make the next move ## Build your next path to revenue. Show us where your marketplace, co-sell or partner motion gets stuck. We’ll start there. [See Fours in action](/schedule-demo/)