--- title: "Panther Builds a Better Together Story with AWS" url: https://www.fours.com/resources/blog/building-a-better-together-story-with-aws-panthers-journey-with-suger/ canonical: https://www.fours.com/resources/blog/building-a-better-together-story-with-aws-panthers-journey-with-suger/ type: Blog description: "Discover how Panther improved its AWS Marketplace transactions and co-sell pipeline by 50% with the help of Fours' expertise and seamless integration." --- # Panther Builds a Better Together Story with AWS > Canonical HTML version: https://www.fours.com/resources/blog/building-a-better-together-story-with-aws-panthers-journey-with-suger/ 1. [Home](/) 2. / 3. [Resources](/resources/) 4. / 5. [Customer Stories](/resources/customer-stories/) 6. / 7. Building a Better Together Story with AWS, Panther's Journey with Fours # Building a Better Together Story with AWS, Panther's Journey with Fours Discover how Panther improved its AWS Marketplace transactions and co-sell pipeline by 50% with the help of Fours' expertise and seamless integration. [![Qiuyang Luo](/authors/qiuyang-luo.jpg)](/resources/blog/author/qiuyang-luo/) [Qiuyang Luo](/resources/blog/author/qiuyang-luo/) Dec 9, 2024 ![Building a Better Together Story with AWS, Panther's Journey with Fours](/blog/migrated/881b69dc5107e7a4.png?v=2026-10-04) Explore AI Summary [![](/logos/company/openai.svg)](https://chat.openai.com/?q=Read%20and%20summarize%20https%3A%2F%2Fwww.fours.com%2Fresources%2Fblog%2Fbuilding-a-better-together-story-with-aws-panthers-journey-with-suger%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20AWS%2C%20cloud%20GTM%2C%20customer%20story. "Summarize with ChatGPT")[![](/logos/company/anthropic.svg) ](https://claude.ai/new?q=Read%20and%20summarize%20https%3A%2F%2Fwww.fours.com%2Fresources%2Fblog%2Fbuilding-a-better-together-story-with-aws-panthers-journey-with-suger%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20AWS%2C%20cloud%20GTM%2C%20customer%20story. "Summarize with Claude")[![](/logos/company/gemini.svg)](https://www.google.com/search?udm=50&aep=11&q=Read%20and%20summarize%20https%3A%2F%2Fwww.fours.com%2Fresources%2Fblog%2Fbuilding-a-better-together-story-with-aws-panthers-journey-with-suger%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20AWS%2C%20cloud%20GTM%2C%20customer%20story. "Summarize with Gemini")[](https://www.perplexity.ai/search/new?q=Read%20and%20summarize%20https%3A%2F%2Fwww.fours.com%2Fresources%2Fblog%2Fbuilding-a-better-together-story-with-aws-panthers-journey-with-suger%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20AWS%2C%20cloud%20GTM%2C%20customer%20story. "Summarize with Perplexity") Table of Contents - [Onboarding](#the-perfect-partner-and-best-onboarding-experience) - [Co-Sell Wins](#rapid-co-sell-process-creation-achieving-faster-and-larger-transactions) - [Deeper AWS Relationship](#building-a-deeper-relationship-and-getting-more-value-with-aws) Panther, a cloud-native SIEM company, faced challenges in fully aligning with AWS’s GTM efforts. By partnering with [Fours](https://www.fours.com/), Panther strengthened its relationship with the AWS team, built tighter integration with ACE for co-selling, and received deeper support. ### **The Perfect Partner and Best Onboarding Experience** Panther initially used a different vendor for AWS Marketplace listing but received no support post-listing. Andrew was searching for a platform that could **easily manage co-sell opportunities and private offers**. Upon learning that Fours could integrate natively within CRM and partner portals with field mapping, he contacted Fours immediately. [Fours](https://www.fours.com/) provides professional expertise and an amazing onboarding experience. To better create a bespoke solution, Fours attended Panther’s sales kickoff and **provided enablement to make sellers more comfortable with the co-sell process**, helping them understand what to share, when to share it, and how to make it mutually beneficial for prospects, Panther’s sellers, and AWS. Learn more about technical onboarding in our [Get Started docs](https://doc.suger.io/get-started/). ### **Rapid Co-Sell Process Creation: Achieving Faster and Larger Transactions** Before using Fours, Panther manually created many private offers and entitlements. However, as the business grew, the cost of cross-team communication and collaboration was high.  By integrating Fours’ platform and Salesforce, the sales and revops team handled private offers and entitlements seamlessly and visibly, **which helped Panther go from sharing less than 20% of deals with AWS for support to 100% in the last quarter.** This significant achievement increased their traction with AWS. 👉🏻[Why Cloud Marketplace Matters?](https://www.fours.com/resources/blog/why-cloud-marketplace/) ### **Building a Deeper Relationship and Getting More Value with AWS** It’s crucial to treat the co-sell process as both a sales enablement activity and a technical integration. Setting up Salesforce and ACE is just the beginning. Integrating marketplace processes into the sales organization was vital. Throughout this journey, [Fours](https://www.fours.com/) helped Panther achieve consistency over quarters and years. \*\*For the first time, Panther started seeing AWS-originated opportunities entering their pipeline.\*\*Thanks to the relationship facilitated by Fours, there is now much greater awareness of who Panther is. If you’re looking to streamline your processes, enhance your marketplace presence, and achieve impressive results like Panther, [contact us](https://www.fours.com/contact-us/)! Let’s work together to achieve success! ## Keep reading - [AWSCloudelligent Cuts Co-Sell Submission Time to a Few Clicks with FoursSep 30, 2025](/resources/blog/cloudelligent-cuts-co-sell-submission-time-to-a-few-clicks-with-suger/) - [AWSHow StoryBlok Achieved Faster Time-to-Market and Operational Efficiency with FoursDec 11, 2024](/resources/blog/how-storyblok-achieved-faster-time-to-market-and-operational-efficiency-with-suger/) - [AWSZilliz Accelerates Global Expansion with Fours’ Fully Automated, API-Driven PlatformNov 1, 2024](/resources/blog/zilliz-accelerates-global-expansion-with-sugers/) - [Co-SellHow to Update an AWS Co-Sell Referral | FoursSep 30, 2026](/resources/blog/update-an-aws-cosell-referral/) [Browse every post on the Fours Blog](/resources/blog/) ### Stay Updated Get the latest Cloud GTM insights, product updates, and marketplace strategies delivered to your inbox.