--- title: "How Memfault Launched on AWS Marketplace Fast" url: https://www.fours.com/resources/blog/memfault/ canonical: https://www.fours.com/resources/blog/memfault/ type: Blog description: "How Memfault offset setup costs with AWS credits, launched private offers in under 5 minutes, and streamlined renewals with zero engineering." --- # How Memfault Launched on AWS Marketplace Fast > Canonical HTML version: https://www.fours.com/resources/blog/memfault/ 1. [Home](/) 2. / 3. [Resources](/resources/) 4. / 5. [Customer Stories](/resources/customer-stories/) 6. / 7. How Memfault Got Launch Ready on AWS Marketplace under a day with Zero Engineering Lift # How Memfault Got Launch Ready on AWS Marketplace under a day with Zero Engineering Lift How Memfault offset setup costs with AWS credits, launched private offers in under 5 minutes, and streamlined renewals with zero engineering. [![Qiuyang Luo](/authors/qiuyang-luo.jpg)](/resources/blog/author/qiuyang-luo/) [Qiuyang Luo](/resources/blog/author/qiuyang-luo/) Apr 14, 2025 ![How Memfault Got Launch Ready on AWS Marketplace under a day with Zero Engineering Lift](/blog/migrated/ada9f26fa1644050.png?v=2026-10-04) Explore AI Summary [![](/logos/company/openai.svg)](https://chat.openai.com/?q=Read%20and%20summarize%20https%3A%2F%2Fwww.fours.com%2Fresources%2Fblog%2Fmemfault%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20cloud%20GTM%2C%20customer%20story. "Summarize with ChatGPT")[![](/logos/company/anthropic.svg) ](https://claude.ai/new?q=Read%20and%20summarize%20https%3A%2F%2Fwww.fours.com%2Fresources%2Fblog%2Fmemfault%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20cloud%20GTM%2C%20customer%20story. 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"Summarize with Perplexity") Table of Contents - [Overview](#a-fast-moving-team-with-no-room-for-distractions) - [The Trigger](#the-trigger-enterprise-buyers-were-asking-to-purchase-through-aws) - [The Solution](#the-solution-launch-ready-undera-day-and-an-end-to-end-live-support) - [What We Delivered](#what-suger-delivered-for-memfault) - [Enterprise Impact](#making-enterprise-deals-easier-to-close) - [Summary](#in-summary-a-strategic-win-without-the-lift) ## **A Fast-Moving Team with No Room for Distractions** Memfault is a developer-first observability platform for connected devices used by some of the world’s most innovative hardware companies. With just over 55 employees, they power robust engineering at scale while remaining lean and focused. That includes maintaining infrastructure, supporting global device fleets, and scaling enterprise operations. But like many growing B2B startups, enterprise customers began asking if Memfault could transact through AWS Marketplace. They had put off listing for a simple reason: engineering bandwidth. Their experience with AWS had shown them that even simple infrastructure changes involved long, complex setup steps and confusing documentation. So when the Marketplace listing came up, they hesitated. ### **The Trigger: Enterprise Buyers Were Asking to Purchase Through AWS** One of Memfault’s enterprise customers wanted to renew through AWS Marketplace. The request was clear. But with no listing, Memfault risked adding friction to a renewal they had already won. Memfault had a choice: assign valuable engineering hours to figure out AWS Marketplace or find a partner that could get them there fast. ### **The Solution: Launch Ready under a day and an End-to-End Live Support** Memfault turned to Fours to get listed on AWS Marketplace without launching a major internal project. Fours handled the technical setup, walked the team through every AWS detail, and provided seamless guidance throughout the process. The initial setup cost was offset by AWS credits through Fours, making the decision even more cost-effective.  Instead of becoming Marketplace experts, Memfault leaned on Fours’ dedicated Slack support and fast response times to handle any questions, setup, and validation. ### **What Fours Delivered for Memfault:** 🛠️ Zero engineering maintenance required 🧩 Marketplace listing launch-ready under 1 day ⏱️ Private offers created in under 5 minutes 🤝 Customer renewals accelerated with less procurement friction 💸 Initial cost offset by AWS credits via Fours ### **What Used to Take Weeks Now Takes Minutes** Since implementing Fours, Memfault has published private offers and transacted through AWS Marketplace with speed and clarity without involving engineers in the day-to-day. > _“Creating a private offer now takes just a few minutes. It’s a low lift on both sides.”_ Instead of chasing down procurement teams or building bespoke workflows, Memfault simply generates offers through Fours. They can track acceptances via Slack alerts and reduce email churn between sales and finance. ### **Making Enterprise Deals Easier to Close** For Memfault, listing on AWS Marketplace goes far beyond simplifying payments, it’s a strategic way to meet enterprise buyers inside their existing procurement ecosystem. When buyers already have committed AWS spend and procurement workflows set up, Marketplace becomes the path of least resistance. By transacting through AWS, Memfault avoids lengthy vendor onboarding, contract redlines, and procurement back-and-forth. Instead, customers apply the existing budget, click to accept, and the deal is done. The result? Fewer escalations, faster signatures, and a frictionless experience that supports repeatable enterprise growth. ### **In Summary: A Strategic Win, Without the Lift** For Memfault, AWS Marketplace is no longer a blocker, it’s an accelerator. With Fours, they got listed in minutes, avoided months of engineering distraction, and now close enterprise deals with less friction and more speed. > _“Having \[Fours\] be super responsive and not having to worry about interfacing with AWS directly is a huge win. We don’t want to be AWS Marketplace experts, we have other things to do.”_ Zero lift. Full control. Enterprise-ready. **Make it happen for your team. Get a [live demo today](/schedule-demo/) or [Contact Us](/contact-us/) for more information.** ## Keep reading - [AWSCloudelligent Cuts Co-Sell Submission Time to a Few Clicks with FoursSep 30, 2025](/resources/blog/cloudelligent-cuts-co-sell-submission-time-to-a-few-clicks-with-suger/) - [Case StudiesGlean Expands Co-Sell Pipeline and Automates Operations with FoursAug 16, 2025](/resources/blog/glean-expands-co-sell-pipeline-and-automates-operations-with-suger/) - [Case StudiesFusionAuth scales to 300 referrals and submits 5x faster with FoursAug 13, 2025](/resources/blog/fusionauth-scales-to-300-referrals-submits-5x-faster-with-suger/) - [Case StudiesFireblocks scales co-sell 3x and cuts offer time 70% with FoursJul 14, 2025](/resources/blog/fireblocks-scales-co-sell-3x-and-cuts-offer-time-70-with-suger/) [Browse every post on the Fours Blog](/resources/blog/) ### Stay Updated Get the latest Cloud GTM insights, product updates, and marketplace strategies delivered to your inbox.