--- title: "Co-Sell in HubSpot CRM with the Fours Co-Sell App" url: https://www.fours.com/resources/blog/suger-cosell-hubspot-app/ canonical: https://www.fours.com/resources/blog/suger-cosell-hubspot-app/ type: Blog description: "Streamline co-selling inside HubSpot with the Fours Co-Sell app: automate referral submission, improve pipeline accuracy, and grow multi-cloud revenue." --- # Co-Sell in HubSpot CRM with the Fours Co-Sell App > Canonical HTML version: https://www.fours.com/resources/blog/suger-cosell-hubspot-app/ 1. [Home](/) 2. / 3. [Resources](/resources/) 4. / 5. [Blog](/resources/blog/) 6. / 7. Co-Selling with Fours: Do More Deals, Less Work in Hubspot CRM # Co-Selling with Fours: Do More Deals, Less Work in Hubspot CRM Streamline co-selling in HubSpot with the Fours Co-Sell App — automate referrals, improve pipeline accuracy, and boost multi-cloud revenue. [![Gabriel Paiva](/authors/gabriel-paiva.jpg)](/resources/blog/author/gabriel-paiva/) [Gabriel Paiva](/resources/blog/author/gabriel-paiva/) Product Lead, Fours · Feb 5, 2025 ![Co-Selling with Fours: Do More Deals, Less Work in Hubspot CRM](/blog/migrated/19e628e650d0ed5d.png?v=2026-05-12) Explore AI Summary [![](/logos/company/openai.svg)](https://chat.openai.com/?q=Read%20and%20summarize%20https%3A%2F%2Fwww.fours.com%2Fresources%2Fblog%2Fsuger-cosell-hubspot-app%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20Feature%20release. "Summarize with ChatGPT")[![](/logos/company/anthropic.svg) ](https://claude.ai/new?q=Read%20and%20summarize%20https%3A%2F%2Fwww.fours.com%2Fresources%2Fblog%2Fsuger-cosell-hubspot-app%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20Feature%20release. "Summarize with Claude")[![](/logos/company/gemini.svg)](https://www.google.com/search?udm=50&aep=11&q=Read%20and%20summarize%20https%3A%2F%2Fwww.fours.com%2Fresources%2Fblog%2Fsuger-cosell-hubspot-app%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20Feature%20release. "Summarize with Gemini")[](https://www.perplexity.ai/search/new?q=Read%20and%20summarize%20https%3A%2F%2Fwww.fours.com%2Fresources%2Fblog%2Fsuger-cosell-hubspot-app%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20Feature%20release. "Summarize with Perplexity") Table of Contents - [3 Ways to Turn Co-Sell Chaos into Revenue](#3-ways-to-turn-co-sell-chaos-into-revenue) - [How it works\*\*: 4 Steps to Co-Sell Nirvana\*\*](#how-it-works-4-steps-to-co-sell-nirvana) - [🚀 Faster decisions, faster deals](#-faster-decisions-faster-deals) More cloud partnerships = more revenue. Co-selling is a key priority for ISVs to accelerate go-to-market. Partnering with AWS, Azure, and GCP sales teams unlocks significant benefits—enhancing productivity, shortening sales cycles, driving revenue growth, and expanding your customer base. But juggling referrals across HubSpot, ACE, and Partner Center **eats 20+ hours a week**. 🚨 **Missed updates. Duplicate entries. Lost deals.** Meet the [Fours Co-Sell HubSpot App](https://doc.suger.io/hubspot-app/hubspot-app-configuration/#add-fours-app-to-your-hubspot-console): Your single pane of glass for hyperscaler partnerships. We eliminate co-sell chaos with automated inbound/outbound referrals, real-time multi-cloud tracking, and marketplace offers creation—all inside HubSpot. ![Blue and White Simple Business Growth Hacks Video-1](/blog/migrated/19e628e650d0ed5d.png?v=2026-05-12) Early adopters are already seeing results: > “The \[Fours\] Connector eliminated our manual co-sell workflows. Now, our sales team manages AWS and Azure referrals directly in HubSpot—it’s cut our process time by 50%.” ## **3 Ways to Turn Co-Sell Chaos into Revenue** Manual co-sell processes aren’t just time-consuming—they’re expensive. Between missed referrals, duplicated efforts, and inaccurate pipeline tracking, ISVs often waste thousands of hours and dollars on fragmented workflows. ### **1\. Automate Referral Sharing in 3 Clicks: Let Your Deals Flow to AWS, Azure & GCP** - No more manual entry: Sync AWS, Azure, and GCP referrals directly to HubSpot. - One deal, multiple referrals: Bundle 5+ outbound ACE opportunities under one HubSpot record. ### **2\. Cut Costs, Boost Revenue: Unlock Hidden Profit in Your Co-Sell Process** - Eliminate 90% of manual work: Auto-sync replaces tedious data entry. - Increase pipeline accuracy by 30%: Field mapping ensures HubSpot ↔ cloud parity. ### **3\. Launch Private Offers in Minutes—No Context-Switching Required** - Faster MPPO & CPPO: Generate marketplace offers directly from HubSpot CRM records. - Sell faster, smarter: No need to jump between multiple cloud partner consoles. ## **How it works**\*\*: 4 Steps to Co-Sell Nirvana\*\* ## 🚀 **Faster decisions, faster deals** Real-time sync means your sales team acts on fresh data, prioritizing high-impact opportunities, and closing deals faster. By automating workflows and centralizing co-sell management, **Fours Co-Sell Hubspot APP** turns your pipeline into a precision engine for growth. Ready to transform your co-sell strategy? [**Get started now**](https://doc.suger.io/integrations/hubspot/) and take your cloud marketplace sales to the next level! 📩 **Contact Us to Experience the Latest HubSpot Co-Sell App!** ## Keep reading - [Feature releaseBuyer Intent Signals for Cloud MarketplacesDec 22, 2025](/resources/blog/buyer-intent-signals/) - [Feature releaseProduct Updates: September 2025Oct 6, 2025](/resources/blog/product-updates-september-2025/) - [Feature releaseProduct Updates: August 2025Sep 2, 2025](/resources/blog/product-updates-august-2025/) - [Feature releaseProduct Updates: July 2025Aug 4, 2025](/resources/blog/product-updates-july-2025/) [Browse every post on the Fours Blog](/resources/blog/) ### Stay Updated Get the latest Cloud GTM insights, product updates, and marketplace strategies delivered to your inbox.