Co-sell with the clouds,
without the portals.

AWS ACE, Microsoft Partner Center and Google Cloud Partner Network, wired both ways to the CRM your reps already use. Opportunities share themselves, referrals arrive as records, and engagement scores tell you which deals are actually moving.

See Fours in action Read the docs

300+ ISVs $10B+ cloud transactions processed 94% of referrals accepted

The Fours co-sell console: opportunities shared to AWS, Microsoft and Google Cloud partner programs, with inbound referrals and engagement scores in the same pipeline.

Illustrative sample data — not customer results.

Co-sell should not live in a
portal your reps never open.

The cloud programs are where the pipeline is. The CRM is where your team actually works.

Today

Reps log into three portals ACE, Partner Center and Partner Network, each with its own format

Referrals wait to be noticed Inbound deals sit in a queue nobody has a reason to check

No signal on which deals are moving Pipeline sorted by date rather than by engagement

Co-sell scales with headcount

With Fours

Reps stay in the CRM Opportunities register themselves on the criteria you set

Referrals arrive as records With contacts and engagement history already attached

Engagement and intent rank the pipeline The team works what is actually moving

Co-sell scales without adding headcount

Connect once.
Deals go out, referrals come in.

Setting up happens once. After that the two directions run on their own, and the pipeline sorts itself by what is actually moving. None of it involves a rep opening a partner portal.

Set up, once

Bi-directional live syncs

Across everything

Three co-sell programs, one connection.

AWS Customer Engagements, Microsoft Partner Center co-sell and Google Cloud Partner Network each wire bi-directionally to Salesforce or HubSpot. The integrations are configured rather than coded: connect the CRM, map your fields once, and a single opportunity can be co-sold on whichever cloud the deal runs on.

AWS ACE Microsoft Partner Center Google Partner Network Salesforce HubSpot

Where the connection runs

Opportunities register themselves, on your criteria.

Set the rules for what qualifies and matching opportunities share to the cloud program automatically. Deals, contacts, stages and engagement updates flow both directions afterwards, so a rep who updates the CRM has already updated the partner portal.

Auto-registration Your qualifying criteria Stage sync Contact sync

Cloud partner co-sells Referrals scored by engagement & intent 142 this Q

Cloud partners

Name	Direction	Stage	Status
Acme Corp	Outbound	Prospect	Active
Globex	Inbound	Qualification	In review
Initech	Outbound	On hold	Pending

Illustrative sample data — not customer results.

Inbound referrals land where reps already work.

A referral from a cloud seller arrives in the CRM as a record with its contacts and engagement history attached, and can auto-accept on your rules. The cloud seller stays on that record afterwards, so coordinating the deal happens where the deal already lives rather than in a portal nobody has open.

Auto-accept Contacts included Engagement history Coordinate with the cloud rep No portal queue

Inbound referral In the CRM as a record New

Direction Inbound

Account Globex Industries

Engagement score 82 · high

Illustrative sample data — not customer results.

Know which co-sell deals are actually moving.

Engagement scores read the real activity on a deal and intent signals surface the accounts showing buying behaviour, so the team works the opportunities most likely to close rather than the ones that happen to be at the top of the list.

Engagement scoring Intent signals Deal prioritization Partner collaboration

Where the score comes from

Cloud engagement

Fours

Ranked pipeline

Why one deal is above another

Frequently asked questions

From alliances teams running co-sell on more than one cloud.

What is co-sell?

A joint sales motion where an ISV and a cloud provider’s field sellers work the same deal together. The ISV shares the opportunity through the provider’s partner program, and both sides get credit and support for closing it.

Which co-sell programs are supported?

AWS Customer Engagements, Microsoft Partner Center co-sell and Google Cloud Partner Network. Each is wired bi-directionally to your CRM.

What is the difference between co-sell and resell?

In co-sell you keep the customer relationship and the cloud provider’s sellers help close the deal for partner credit. In resell, a channel partner transacts on your behalf through a channel partner private offer and owns the billing relationship.

Do our reps have to log into partner portals?

No. Opportunities share on your criteria and inbound referrals arrive in Salesforce or HubSpot with their contacts and engagement history, so reps stay in the CRM.

Does setting this up need engineering?

No. The CRM integrations are configured rather than coded. Connect Salesforce or HubSpot, map your fields once, and co-sell opportunities sync automatically.

What do engagement and intent scores do?

They rank the pipeline. Engagement scores read the real activity on a deal and intent signals surface accounts showing buying behaviour, so the team works the deals most likely to close.