Fours Blog

Insights, strategies, and updates on Cloud GTM, marketplace selling, and revenue operations.

AWS Multi-Partner Opportunities: Invite a Partner

Your reseller or SI is on the AWS deal too. Here's what must be in place before you invite them into the ACE opportunity, how many partners can join, how long each has to answer, and what their copy of the opportunity looks like.

Oct 8, 2026

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Marketplaces

Cloud Marketplace Search Optimization, by Cloud

Buyers search AWS, Microsoft and Google Cloud for your category and find someone else. Each marketplace reads different fields, reports on its own clock, and publishes neither its ranking formula nor what buyers type. Here's what to change on each, and how to tell whether it worked.

Oct 8, 2026

AWS

Edit AWS Marketplace Listings Without Overwrites

Every edit to an AWS Marketplace listing is a change request that overwrites what was there. When a person in the portal and a tool both edit one listing, the second save can quietly undo the first. Here's what AWS protects, what it doesn't, and the rule that keeps both edits.

Oct 8, 2026

GCP

Google Cloud Private Offer Proration and Deadlines

Why a Google Cloud private offer seems to end a day after the contract, how far out the acceptance deadline can go, and what proration does to the first installment: every date rule, in Google's own words.

Oct 8, 2026

Billing & Metering

Prepaid Commit With Monthly Overage, Cloud by Cloud

A year paid up front, a usage allowance that resets every month, overage billed monthly. Here's what AWS, Microsoft and Google Cloud bill natively, where each one stops, and how to sell the rest.

Oct 8, 2026

Co-Sell

AWS Co-Sell Opportunity Team: Who's on Your Deal

Once AWS staffs your co-sell deal, it edits its own record of it without asking. How to read the AWS opportunity team, which AWS-side changes Fours flags and which it doesn't, and when to email the rep.

Oct 7, 2026

Co-Sell

FY27 Microsoft Co-Sell: Solution Play Is Now Conversation

For FY27, Microsoft's Referrals API swapped Solution Play for Conversation, but its co-sell guides still show last year's values. Here are the 11 valid pairs, where Microsoft's pages disagree, and what happens to older values.

Oct 7, 2026

AWS

AWS Brazil 2P Distribution Program for SaaS Sellers

AWS Brazil can now be the seller of record on a SaaS deal with a Brazilian buyer: a BRL invoice with Brazilian taxes for them, no listing fee and income tax withheld for you. Here is that deal set against the private offer you would send anyway.

Oct 7, 2026

Azure

Microsoft Marketplace Refunds and Cancellations

Inside the refund window, a Microsoft Marketplace buyer can cancel and be refunded without you. After it, a refund needs your approval and a support request, and a subscription with payments pending can't be canceled until its term is over.

Oct 7, 2026

Billing & Metering

Marketplace Usage Report Failed After Acceptance

The buyer accepted, your usage passed validation, and the marketplace still refused it. Here's what AWS, Microsoft and Google Cloud mean when they say a customer isn't billable, and what you can still bill.

Oct 7, 2026

Announcement

We're changing our name to Fours

Fours: every indirect deal, connected. Our co-founder and CEO on where we were, why Fours, and where we are.

Oct 5, 2026

Billing & Metering

Marketplace Bookings vs Billings: Four Numbers

Bookings, billings, collected, disbursed: four marketplace revenue numbers, the date that places each in a period, and why billings can exceed bookings.

Sep 30, 2026

GCP

GCP Private Offers: Committed Use Discounts

The three private-offer pricing models for usage-priced SaaS on Google Cloud Marketplace, the overage each one bills, and the choices you can't undo later.

Sep 30, 2026

Co-Sell

How to Update an AWS Co-Sell Referral

A PATCH with merge=true on Fours' referral API patches only the fields you send, so you can change one value on an AWS ACE referral without wiping the rest.

Sep 30, 2026

GCP

Google Cloud Marketplace Agency Model Explained

On agency-model Google Cloud transactions you, not Google, are the seller of record. Which countries run this way, what your buyer's paperwork looks like, and the tax duties Google's agency terms assign to you.

Sep 30, 2026

PRM

Who Can Register Partner Deals in Fours PRM

How Fours controls who can register partner deals through your public link, and what accepting a held registration commits you to as the partner owner.

Sep 30, 2026

AWS

AWS Marketplace AgentCore Integration: An API and MCP Preflight Checklist

Buyers can add your AWS Marketplace API or MCP server to their Amazon Bedrock AgentCore gateway, if the listing meets requirements AWS spreads across two guides. Here they are side by side, with Fours' own pre-checks kept apart.

Sep 29, 2026

Co-Sell

AWS vs Microsoft Inbound Co-Sell Referrals: Acceptance Clocks and Triage Policy

AWS gives you five business days to answer a co-sell referral and Microsoft gives you 14. What each lapse costs, what Microsoft says about accepting everything, and three triage policies with a named owner for every queue.

Sep 29, 2026

AWS

AWS Partner Revenue Measurement for SaaS: Choose Tagging or User Agent

AWS won't take your FTR report until the product is Partner Revenue Measurement enabled. For SaaS, that means a resource tag or a User Agent string, and the right one depends on whose AWS account your resources sit in.

Sep 29, 2026

Azure

Azure Sponsorship on a Marketplace Deal: The Rules

Microsoft's Grow Azure sponsorship can give a customer on a Marketplace deal fully discounted Azure usage, if you offer it in the negotiation, request it after close and stay inside the caps. Here's the deal-desk checklist, and what the customer needs to hear first.

Sep 29, 2026

GCP

Google Cloud Marketplace Renewal: What Qualifies

A Google Cloud private offer is ending and the customer wants another term. Whether the renewal leaves you 98.5% depends on the path you take and, for a new or amended offer, on one field you set.

Sep 29, 2026

AWS

AWS Fund Request Status, Stages and Claim Deadline

Status and stage are two separate fields on an AWS fund request. Here's what each value means, what you can still change at each point, and the December 15 date that decides whether a cash claim gets paid.

Sep 28, 2026

AWS

AWS Marketplace AI Insights and Microsoft's Ask Marketplace

AWS and Microsoft now answer buyers' questions about your product with AI. You don't write those answers, but you supply what they're built from. Where they appear, what each draws on, and how to audit them.

Sep 28, 2026

AWS

AWS Marketplace Future-Dated Agreements: Renew Early

The contract ends in January and procurement wants to sign in December. On AWS Marketplace that is a future-dated agreement, and it works only if auto-renewal is off first.

Sep 28, 2026

Azure

Frontier Accelerate for Marketplace: Migration Guide

Microsoft is folding ISV Success, Marketplace Rewards, Azure IP co-sell and certified software designations into one offering. Where you land, the one renewal not to miss, and when Premium fits.

Sep 28, 2026

Cloud GTM

Marketplace Listing Without Public Pricing: Who Allows It?

AWS lets eligible listings hide their price in preview, and Microsoft now accepts offers made only of private plans. Google Cloud documents it for professional services only. Here is each rule, and what a placeholder price costs you.

Sep 28, 2026

AWS

AWS EMEA SARL and KYC: Who Invoices Your EMEA Marketplace Buyers

AWS EMEA SARL invoices your buyers in Europe, the Middle East and Africa only after your KYC clears, and on a CPPO only after your channel partner's clears too. Until then, AWS Inc. does.

Sep 24, 2026

Co-Sell

AWS Partner Central Leads from Salesforce Accounts

Creating an AWS Partner Central lead and enriching it are two steps with different rules. What each needs, what AWS returns, and how Salesforce feeds both.

Sep 24, 2026

AWS

AWS Marketplace Concurrent Agreements: Opt In or Relist?

SaaS listings created before June 1, 2026 don't get Concurrent Agreements until you opt in or relist. Either way, the integration has to change first.

Sep 24, 2026

Billing & Metering

Marketplace Usage Correction: What Each Cloud Allows

Once AWS, Microsoft or Google Cloud accepts a usage record, there is no self-service way to take it back. What you can do depends on the cloud, and on whether the bill has gone out.

Sep 24, 2026

Cloud GTM

How to Retire a Marketplace Listing, Plan or Dimension

Retiring a whole listing, one plan and one pricing dimension are different requests on AWS, Microsoft and Google Cloud, and each leaves existing buyers with something different, on its own clock.

Sep 24, 2026

AWS

AWS Marketplace Request Private Offer: Who Answers?

An AWS Marketplace request reaches Partner Central as an opportunity or a lead, with five business days to answer. Where each one lands, and who answers.

Sep 19, 2026

AWS

AWS Marketplace Private Offer Errors: Why a Buyer Can't Accept

Most AWS private offers that stall at acceptance don't need a new offer. The error the buyer sees says what broke, and who has to fix it.

Sep 19, 2026

AWS

What the Deployed on AWS Badge Proves, and What It Doesn't

The Deployed on AWS badge settles where your product runs. Whether a purchase counts toward a buyer's AWS commitment is a separate question, answered deal by deal.

Sep 19, 2026

Azure

Microsoft Resale Enabled Offers vs MPO: Who Pays You

A resale enabled offer lets one Microsoft partner price and sell your product without you in each deal. Microsoft pays the partner; the partner pays you.

Sep 19, 2026

Marketplaces

Cloud Marketplace Purchase Orders: Who Sets the PO

Your buyer's AP won't pay without a PO on the invoice. On AWS, Microsoft and Google Cloud only the buyer can add one. Here is where, and what to send.

Sep 19, 2026

Cloud GTM

What Marketplace Data Lands in HubSpot, and What Doesn't

The Fours app puts offers, entitlements, co-sell and AWS funding on the HubSpot deal — but not everything belongs on a deal, and two of the boundaries surprise people.

Sep 13, 2026

PRM

Finding the Partners You Already Have Data About

Most partner discovery starts with a directory of companies you have no relationship with. The better starting point is the relationship data already sitting in your own account.

Sep 13, 2026

PRM

Partner Certifications That Expire, and Why They Should

A certificate with no expiry is a claim about who someone was two years ago. Validity and renewal rules are what make partner certification mean something to a customer.

Sep 13, 2026

PRM

The Four Ways to Pay a Partner, and When Each Fits

Referral fee, reseller margin, co-sell revenue split, finder's fee. Most partner programs need more than one, and picking the wrong one is how a partner stops sending deals.

Sep 13, 2026

PRM

Your Partners Are Already in Salesforce. Use Them.

Most partner programs start by re-typing companies that already exist in the CRM. A filter on the object you already store partners in does the same job and stays current.

Sep 13, 2026

Announcement

Fours Selected to Support ISV Onboarding on AWS Through AWS 3PI PDM Pilot

Fours has been selected as a launch 3rd Party Integrator (3PI) for a new AWS pilot program that scales early-stage partner onboarding and co-sell enablement across the AWS Partner Network.

Juston SalcidoSep 2, 2026

Azure

The Updated Microsoft Partner Agreement, Explained

Microsoft's updated Partner Agreement takes effect December 1, 2026. Most partners do not have to sign anything — here is who actually has to act, and by when.

Aug 30, 2026

AWS

AWS re:Invent 2026: A Marketplace Prep Checklist

re:Invent rewards the sellers who did the work beforehand. The marketplace, co-sell and offer prep worth finishing before you land in Las Vegas.

Aug 27, 2026

Cloud GTM

Instrumenting Your Marketplace Motion for 2027

Every marketplace target eventually meets the question nobody prepared for: where does that number come from? Instrument the answer before January.

Aug 27, 2026

Cloud GTM

Getting Your Listing Ready for Event Traffic

A conference sends the highest-intent traffic you get all year to a page you have not read since launch. The audit worth doing before it arrives.

Aug 27, 2026

AWS

AWS Managed Entitlements for Foundation Models

A foundation model bought once by the payer account is useless to the twelve teams that need it. Managed entitlements are how the purchase reaches them.

Aug 27, 2026

Cloud GTM

Planning Your 2027 Cloud GTM Strategy: A Framework

Most cloud GTM plans are last year's plan with bigger numbers on it. A framework for writing one that survives contact with January.

Aug 27, 2026

AWS

Turning re:Invent Conversations Into ACE Referrals

Badge scans are not pipeline. The discipline that turns a hallway conversation at an AWS event into a co-sell referral an AWS seller will actually work.

Aug 27, 2026

AWS

AWS Marketplace Storefront vs Buy with AWS

AWS now gives sellers four ways to surface Marketplace commerce: Buy with AWS, a branded Storefront, the Discovery API, and the Agreements API. Which fits your buyer.

Aug 24, 2026

Marketplaces

Alibaba Marketplace: Private Offers vs Promotions

On Alibaba Cloud Marketplace, a private offer and a Promotion Center discount solve different deals. How to tell which one a given deal actually needs.

Aug 24, 2026

Cloud GTM

Closing Cloud Marketplace Deals Before Year-End

Year-end is a marketplace seller's best window: committed-spend clocks and budget flush align. How to use them, and the fastest compliant path to close.

Aug 24, 2026

Azure

Microsoft Marketplace Custom Contract Lengths

Microsoft now supports private-offer terms from 1 to 120 months. How nonstandard durations like 18 months work — how they bill, and how they renew.

Aug 24, 2026

Security

How to Cut Security Questionnaire Cycle Time

Security review adds weeks to marketplace deals, and it's the same questions every time. How a reusable evidence pack lets you answer once instead of per deal.

Aug 24, 2026

Azure

Microsoft Marketplace Request Private Offer

Microsoft's Request Private Offer turns an Azure Marketplace listing into an inbound demand channel. How to enable it, route the lead, and qualify the deal.

Aug 24, 2026

AWS

Migrating to the New AWS Partner Central (ACE)

AWS moved Partner Central into the AWS Console and is retiring the S3 co-sell integration. What migrating actually changes for your ACE data and CRM.

Aug 24, 2026

Security

Security Questions Buyers Ask About Your Ops

When a buyer's IT team reviews the tools you run their transaction data through, the questions are predictable. The checklist to be ready for, grouped by theme.

Aug 24, 2026

Cloud GTM

Setting Cloud Marketplace Targets You Can Defend

Asked for a marketplace number for next year? A benchmark won't survive the first review. How to build a target from inputs you can actually show your work on.

Aug 24, 2026

Billing & Metering

Your Year-End Marketplace Reporting Checklist

Year-end close is where a year of marketplace shortcuts comes due. The reconciliations a finance team should run before closing the books, in order.

Aug 24, 2026

Marketplaces

Alibaba Cloud Marketplace for APAC Sellers

Alibaba Cloud Marketplace is the way software reaches buyers across APAC and China — but the vendor gate, the paid-product agreement, and the settlement clock work nothing like AWS or Azure. Here is what an ISV should know before publishing.

Aug 20, 2026

AWS

AWS Vendor Insights: What Sellers Should Know

AWS Marketplace Vendor Insights lets buyers monitor your security posture in near real time. Here is what it shows, what a seller sets up, and how it shortens a buyer's security review.

Aug 20, 2026

Co-Sell

Co-Selling with Google Cloud: How It Works

Google Cloud co-sell isn't a form you submit to a portal. It's a membership, a Marketplace transaction path, and a field-sales motion that only works when all three line up. Here's the mechanic.

Aug 20, 2026

GCP

Google Cloud Commitments and Marketplace Drawdown

A buyer's Google Cloud spend commitment can count against what they buy from you on the Marketplace. For a seller, that turns your invoice into money the buyer already promised to spend — which is why it de-risks the deal.

Aug 20, 2026

Security

FedRAMP and Your Cloud Marketplace Listing

FedRAMP decides whether a US agency may run your software; your marketplace listing decides how they buy it. Here is how the authorization and the listing actually connect.

Aug 20, 2026

GCP

Google Cloud Partner Network Tiers Explained

Google Cloud replaced Partner Advantage with the Google Cloud Partner Network: three tiers — Select, Premier, and Diamond — and a competency framework in place of specializations. Here is how the structure works for an ISV.

Aug 20, 2026

Billing & Metering

Migrate Marketplace Metering Without Downtime

Moving billing platforms is where usage-based sellers get scared, because metering is the one thing that feeds a real buyer invoice. Here is the cutover plan that drops no records and double-bills no one.

Aug 20, 2026

AWS

Selling Data Products on Cloud Marketplaces

Selling a data product on a marketplace is not a SaaS listing pointed at data buyers. Delivery, entitlement and pricing all work differently — here is how, on AWS Data Exchange and Snowflake.

Aug 20, 2026

Cloud GTM

Selling Internationally on Cloud Marketplaces

Selling across borders through a cloud marketplace changes five things at once — currency, tax, the entity that pays you, where a listing is buyable, and how a contract localizes. Here is what each marketplace decides and what you still own.

Aug 20, 2026

Cloud GTM

Selling to Government Through Marketplaces

Selling to a public-sector buyer on a cloud marketplace is your commercial motion plus three things you have to get right: the right cloud, the right procurement vehicle, and the right contract paper. Here is the seller's playbook.

Aug 20, 2026

AWS

AWS Competencies: Worth the Work?

An AWS Competency is a real credential with a real cost. Here is a decision framework for weighing the effort of an application against the differentiation AWS says it unlocks — before you commit the headcount.

Aug 19, 2026

Billing & Metering

AWS Marketplace Net Payment Terms for Private Offers

AWS now lets sellers set Net 30, 45, 60, or 90 payment terms on a private offer. Here's what each term does, what the buyer sees, and how the CPPO ceiling works.

Aug 19, 2026

Cloud GTM

How Fast Can a Marketplace Deal Actually Close?

Your AE says the marketplace path is too slow for a Q4 deal. Here is the real cloud marketplace deal timeline, step by step, and which step is actually the bottleneck.

Aug 19, 2026

AWS

Listing AI Models on Cloud Marketplaces

AI models, agents and data products each list through a different marketplace path. Here are the current mechanics on AWS and Google Cloud, and which one your product fits.

Aug 19, 2026

Azure

Per-Market Pricing on Azure Marketplace, Explained

You don't set an arbitrary price per country on Azure Marketplace. You set one USD price, or upload local ones, and Microsoft's fixed currency-per-market map does the rest. Here is the mechanic.

Aug 19, 2026

Cloud GTM

The Cloud Marketplace Operations Runbook

The recurring work of running a marketplace business, sorted by how often it comes due — daily, weekly, monthly, quarterly — with a link to the deep dive for each.

Aug 19, 2026

Cloud GTM

Public Sector vs Commercial Marketplace Deals

A commercial marketplace deal and a public sector one start the same and diverge fast. Here is the government buying path, mapped for the team you are selling to.

Aug 19, 2026

Billing & Metering

The Monthly Marketplace Close Checklist

The monthly marketplace close is the same five moves every cycle. Here they are in dependency order, so each step has the data the next one needs.

Aug 19, 2026

Cloud GTM

What Moves When You Switch Marketplace Platforms

Switching marketplace platforms feels like moving your revenue. It is not. Here is what actually moves, and what stays put with the cloud provider.

Aug 19, 2026

Cloud GTM

What to Alert On in Marketplace Operations

Not every marketplace event deserves a page at 2am. Here is which ones do, how urgent each is, and where each should route — email, Slack, or Teams.

Aug 19, 2026

Billing & Metering

The AWS Marketplace Professional Services Listing Fee Cut

AWS cut the professional services listing fee from 2.5% to 0.5% in June 2026. Here's the exact before/after and the new margin math on a services attach.

Aug 18, 2026

Azure

Azure Marketplace Changes 2026: What's New for ISVs

Microsoft's FY27 Azure Marketplace changes for ISVs: PRACR retires as a broad co-sell mechanism, co-sell goes Marketplace-first, and what to watch at Ignite.

Aug 18, 2026

Azure

Azure Marketplace Renewals and Offer Transitions

How an Azure Marketplace renewal works: where the subscription lands when a private offer expires, and the decisions a deal desk makes before it does.

Aug 18, 2026

Cloud GTM

Cloud Marketplace Platform Migration: A Checklist

Switching cloud marketplace platforms without breaking live revenue: what to check before, during and after a migration, and the risks to retire first.

Aug 18, 2026

Billing & Metering

The Marketplace Credit Request, at Scale

A marketplace credit request needs different evidence on every cloud. Here is what AWS, Microsoft, and Google Cloud each require to issue one.

Aug 18, 2026

PRM

Measuring Partner Influence Without Bad Data

Partner influenced revenue tracking fails on bad data before it fails on the model. Here are the common attribution models, how each breaks, and the instrumentation that keeps the number clean.

Aug 18, 2026

Co-Sell

Microsoft IP Co-Sell: How It Actually Works

How Microsoft IP co-sell qualification and incentive flow work for ISVs, and what changes in FY27 as Marketplace becomes the primary co-sell path.

Aug 18, 2026

Billing & Metering

Usage-Based Renewal Risk: The Leading Signals

The leading indicators of renewal risk in usage-based marketplace deals — declining usage, single-team concentration, commit burndown pace, ticket signals, champion departure — and where each is visible.

Aug 18, 2026

Marketplaces

Where a Signed AWS Marketplace Agreement Lives

Legal asked for the executed marketplace agreement. Here is which document exists at each deal stage, where each one lives on AWS Marketplace, and how to download the signed agreement.

Aug 18, 2026

Marketplaces

Snowflake Marketplace for Data and AI Products

How Snowflake Marketplace lists and transacts data products, native apps and AI, how it differs from the hyperscaler marketplaces, and where it fits a multi-marketplace GTM.

Aug 18, 2026

Co-Sell

Your AWS SCA Is Signed. Now Operationalize It

The signing is the easy part. An SCA is a multi-year plan with numbers in it, and the numbers only mean something if somebody can see them before the quarterly review.

Aug 16, 2026

AWS

What Buy with AWS Does to Your Website Funnel

Adding a purchase button to your own site does not shorten the funnel. It moves the qualification work upstream, onto a page that was never designed to do it.

Aug 16, 2026

AWS

Co-Terming and Expanding Marketplace Agreements

A mid-term expansion is either an amendment that replaces the agreement or a second agreement beside it. Those are different contracts, different invoices, and increasingly a real choice.

Aug 16, 2026

Cloud GTM

How Enterprise Buyers Buy Through a Marketplace

The seller sends an offer and waits. On the other side sits a billing account, a role assignment and a procurement queue — and any one of them can hold the deal for a week.

Aug 16, 2026

Cloud GTM

MCP for Cloud GTM: Connecting Agents to Data

An assistant that can read your marketplace data is useful. One that can change it needs a permission model, and MCP is where that model has to be enforced.

Aug 16, 2026

Cloud GTM

One GTM Motion Across AWS, Azure and Google Cloud

Most teams run each marketplace as its own programme and wonder why the third one costs as much as the first. The fix is knowing precisely which parts are the same.

Aug 16, 2026

AWS

Packaging Software and Services in One Offer

AWS offer sets let a buyer accept licence and implementation together in one action. The constraints on getting there are strict, and most of them cannot be fixed after release.

Aug 16, 2026

Security

How Security Reviews Shape Marketplace Deals

Being on a cloud marketplace means the provider vetted your artifact. It does not mean the buyer's security team will skip theirs, and confusing the two costs weeks.

Aug 16, 2026

Cloud GTM

Creating Private Offers Without the Console

Generating an offer from CRM data is a small amount of code and a large amount of failure handling. The asynchronous parts are what decide whether the integration holds.

Aug 16, 2026

Marketplaces

Selling on Snowflake, Oracle and Alibaba Cloud

The marketplaces past AWS, Microsoft and Google Cloud are not smaller copies of them. Each gates sellers differently, and one of them caps how much of a customer's commitment you can take.

Aug 16, 2026

Billing & Metering

When Usage Records Fail: Batching and Retries

A rejected usage record is unbilled revenue with a deadline on it. The response codes tell you which failures to retry and which to fix — and they are not the same failures.

Aug 16, 2026

Cloud GTM

How Authentication Works for Marketplace APIs

Marketplace API access is machine-to-machine, long-lived and organisation-scoped. That combination breaks most of the credential habits teams bring to it.

Aug 14, 2026

Billing & Metering

Designing Metering Dimensions You Won't Regret

Metering dimensions are the hardest thing to change after launch and the easiest to rush before it. Five questions to answer before you publish.

Aug 14, 2026

Cloud GTM

Exporting Marketplace Data to Your Warehouse

Marketplace data arrives daily, in CSV, with two different timestamps on every row. Here is how to land it in a warehouse without corrupting your history.

Aug 14, 2026

Cloud GTM

Marketplace Data in Salesforce: What to Sync

Syncing everything from a marketplace into Salesforce creates a second source of truth that disagrees with the first. Here is the boundary that holds.

Aug 14, 2026

Cloud GTM

Marketplace Events and Webhooks: A Practical Guide

Every marketplace subscription change arrives as an event, and two carry a deadline. Here is the full set, and what each one obliges you to do.

Aug 14, 2026

Cloud GTM

Marketplace Setup Steps Teams Skip and Regret

The setup steps that cause trouble later are the ones with no visible consequence now. Seven commonly skipped, and what each one ends up costing.

Aug 14, 2026

Billing & Metering

Tax and Withholding on Marketplace Revenue

Who remits tax on a marketplace sale depends on the country, and the marketplace decides. The structure finance needs before the first payout.

Aug 14, 2026

Cloud GTM

The First Marketplace Hire: What to Look For

The first marketplace hire is not a salesperson and not an engineer. Here is the shape of the role, the four skills that matter, and how to test for them.

Aug 14, 2026

Cloud GTM

Running Cloud Marketplace Operations API-First

Console-driven marketplace operations stop scaling sooner than teams expect. What moves to an API first, and what should stay a human decision.

Aug 14, 2026

Cloud GTM

What Should Happen When a Marketplace Trial Ends

A cloud marketplace free trial ends on a date the platform already knows. Here is what has to happen in the days around it, and who owns each step.

Aug 14, 2026

Cloud GTM

AI Agents on AWS Marketplace: A Seller's Guide

AWS now has a category for AI agents and agentic tools, with two deployment options and a quality bar attached. The mechanics are familiar; the pricing question is not.

Aug 12, 2026

Cloud GTM

The AWS Standard Contract, or Your Own Paper?

The SCMP is free, pre-vetted, and reversible — three things your own EULA is not. Here is what it actually contains, what opting in commits you to, and when to decline.

Aug 12, 2026

Cloud GTM

Connecting Your CRM to Cloud Marketplace Data

Marketplace records sit in three consoles your CRM cannot see. Here are the four sync patterns teams actually use, what each one costs, and which records belong where.

Aug 12, 2026

Cloud GTM

Changing Your Marketplace Price After Launch

You can change the number. You mostly cannot change the model. Here is exactly what each cloud lets you edit once a listing is public — and how long it takes to bite.

Aug 12, 2026

Cloud GTM

Marketplace Access: Who Should Have Which Role

Marketplace tooling touches pricing, contracts and bank details in one console. Most teams grant everyone admin and find out at the audit. Here is a least-privilege default.

Aug 12, 2026

Cloud GTM

Entitlement Management on Cloud Marketplaces

A purchase event is not an entitlement, and an entitlement is not access. The three-hop path between them is where marketplace products quietly break.

Aug 12, 2026

Cloud GTM

EULAs and Custom Terms in Marketplace Deals

Every marketplace offers you a standard contract and lets you refuse it. That choice sets your close time for years, and on one cloud it is irreversible.

Aug 12, 2026

Cloud GTM

What It Takes to Get Listed: A Readiness Checklist

Marketplace review rejections are boring: a logo at the wrong ratio, a EULA behind a login, a default password. Here is the checklist that gets you through first time.

Aug 12, 2026

Billing & Metering

Seller of Record: Why It Changes Your Books

On a marketplace, somebody else invoices your customer and collects the cash. That one fact reshapes your AR, your tax exposure and the conversation with your auditor.

Aug 12, 2026

Cloud GTM

How to Run a Paid POC Through a Marketplace

A paid pilot on the buyer's cloud bill draws down committed spend and skips a procurement cycle. The mechanics are simple; the conversion path is where deals die.

Aug 12, 2026

AWS

Four Metrics to Watch After You Add Buy with AWS

Buy with AWS puts a marketplace purchase button on your own website — which makes your site part of the funnel AWS reports on. Here is what AWS measures, and the four ratios worth watching.

Aug 10, 2026

PRM

Channel Partner Relationship Management, Explained

Most channel programs are a tier chart nobody can qualify against and a commission rate nobody can compute. Here is what channel PRM has to hold, and how to design tiers that survive an audit.

Aug 10, 2026

PRM

Attribution Rules That Stop Channel Conflict

Channel conflict is not a relationship problem. It is an unwritten rule discovered at the worst possible moment — when two parties have already claimed the same deal.

Aug 10, 2026

Azure

Connect Dynamics 365 to Your Marketplace Pipeline

Marketplace tooling is built for Salesforce and HubSpot. If your CRM is Dynamics 365 — which it often is at a Microsoft-first ISV — here is what connecting it actually involves.

Aug 10, 2026

Cloud GTM

Your First 90 Days Selling on a Cloud Marketplace

Inheriting an unlaunched marketplace listing is a scheduling problem disguised as a technical one. Here is the 90-day calendar, with a named owner for every milestone.

Aug 10, 2026

Co-Sell

How Co-Sell Works on AWS, Azure, and Google Cloud

Every co-sell article tells you to build relationships. None tell you what actually happens to the record after you submit it. This is the mechanics — the statuses, the gates, and the fields that get you rejected.

Aug 10, 2026

Cloud GTM

How Long Does a Marketplace Integration Take?

The connector takes about twenty minutes. The review queue takes weeks. Here is the honest breakdown of a marketplace integration, step by step, and which steps block which.

Aug 10, 2026

AWS

When a Buyer Pays but Provisioning Never Happens

The worst marketplace support ticket: a customer who has been charged and has no access. There are six places that handshake breaks, and five of them are silent.

Aug 10, 2026

Billing & Metering

Why Your Marketplaces Report Different Numbers

Three consoles, three revenue figures, none of them wrong. The differences are structural — different clocks, different payout triggers, different definitions of the same dollar.

Aug 10, 2026

Cloud GTM

Offer vs Entitlement: What's the Difference?

Two words a marketplace hire meets in week one, and the confusion between them explains a surprising share of incidents. An offer is a proposal; an entitlement is the access a purchase grants.

Aug 10, 2026

AWS

The AWS ISV Partner Path Is Now the Software Path

AWS renamed the ISV Path to the Software Path, and the rename is the least interesting part. What matters is which stage you are at, and what each one actually unlocks.

Aug 9, 2026

AWS

AWS Marketplace Contract Pricing vs Usage Pricing

The difference is not commercial, it's architectural. A contract product verifies entitlements and never meters. A subscription product meters every hour or you don't get paid.

Aug 9, 2026

AWS

AWS Marketplace Renewals: An Operating Playbook

A marketplace renewal is not a renewal conversation with a purchase order at the end. It is a dated event with an automatic default, and the default fires whether or not anyone is watching.

Aug 9, 2026

AWS

What AWS Marketplace Seller Insights Actually Show

AWS gives sellers nine dashboards on the Insights tab, and most teams use one of them. Here is what each actually reports — and the specific blind spot each one carries.

Aug 9, 2026

AWS

How to Cancel an AWS Marketplace Subscription

The cancellation path depends entirely on what the buyer bought. A subscription ends from a console page; a contract goes through AWS Support inside a 48-hour window most people miss.

Aug 9, 2026

Cloud GTM

Cloud Marketplace Metrics Worth a Dashboard

Most marketplace dashboards report what already happened. The metrics worth building are the ones that change a decision — and each one needs a named source dataset.

Aug 9, 2026

Cloud GTM

Cloud Marketplace Pricing Models: How to Choose

AWS, Microsoft, and Google Cloud each support a different set of pricing models — and all three make the choice permanent. Here is the cross-cloud comparison nobody publishes.

Aug 9, 2026

Cloud GTM

Marketplace vs Direct Sales: When Each Wins

Most writing on this question is produced by companies paid when you choose the marketplace. Here is the honest version, including the deals where direct is plainly the better channel.

Aug 9, 2026

PRM

Partner-Sourced vs Partner-Influenced Revenue

Every partnerships leader has been asked to prove partner revenue is real. The answer depends on a distinction most teams have never written down — and cannot defend when a CFO pushes.

Aug 9, 2026

Cloud GTM

Who Should Own Cloud Marketplace Revenue at an ISV?

Marketplace revenue usually lands wherever the first deal happened to land. Four ownership models exist, each optimises for something different, and the wrong one is expensive.

Aug 9, 2026

AWS

Refunds and Cancellations on AWS Marketplace

AWS Marketplace refunds and cancellations are now self-service for sellers. Here's the full path from request to disbursement adjustment — and what can't be undone.

Aug 6, 2026

AWS

AWS Partner Funding: POC, MDF, ISV Workload, PIF

Four AWS partner funding programs, four different jobs. Here's which one fits which deal stage — and why the funding request usually fails on the opportunity, not the form.

Aug 6, 2026

Azure

Azure Marketplace Private Offers vs Private Plans

Microsoft has three things a deal desk could reasonably call a private offer. Here's what each construct actually does, and which one fits the deal in front of you.

Aug 6, 2026

Cloud GTM

Cloud GTM Glossary: 40 Marketplace Terms Defined

Forty terms every Cloud GTM job depends on, grouped by the stage of the deal where you'll first hit them — from listing type to drawdown to disbursement.

Aug 6, 2026

Cloud GTM

CPPO vs MPO: Reselling on the Cloud Marketplaces

AWS calls it CPPO, Microsoft calls it a multiparty private offer, Google calls it a reseller plan — and CSP isn't any of them. The cross-cloud resell map, side by side.

Aug 6, 2026

Cloud GTM

Free Trials on Cloud Marketplaces: An ISV Guide

A marketplace free trial isn't your website trial with a different button. The entitlement, the expiry, and the conversion all run on the cloud's rails — here's how to design one.

Aug 6, 2026

GCP

Google Cloud Private Offers: Setup and Pitfalls

Most failed Google Cloud private offers fail on the buyer's billing account, not your pricing. Here's the prerequisite checklist and the errors that block acceptance.

Aug 6, 2026

Marketplaces

Oracle Cloud Marketplace: A Guide for ISV Sellers

Oracle Cloud Marketplace reaches enterprises with committed Universal Credits. Here's what listing takes, how private offers qualify, and what carries over from AWS.

Aug 6, 2026

GCP

Bringing Resellers Into Google Cloud Marketplace

Google doesn't do CPPO. It does reseller private offer plans — templates you publish, a reseller accepts, and then sells from. Here's what transfers from AWS and what doesn't.

Aug 6, 2026

AWS

What a Marketplace Dollar Actually Costs You

AWS Marketplace fees are not one number. They move with product type, offer type, contract value, the channel, and the buyer's country — with worked arithmetic for each.

Aug 6, 2026

AWS

AWS ACE: A Practical Co-Sell Guide for ISVs

AWS ACE is how ISVs co-sell with AWS. Here's how APN Customer Engagements work, and how to run them without living in Partner Central.

Aug 5, 2026

AWS

AWS EDP: What Marketplace Sellers Need to Know

AWS EDP is a committed-spend agreement between AWS and a customer — and marketplace purchases can draw it down. Here's why sellers should care.

Aug 5, 2026

AWS

AWS Marketplace Express Private Offers, Explained

Express private offers let AWS Marketplace buyers self-serve an AI-generated offer from your pre-set rate cards. Here's what changed and how to set it up.

Aug 5, 2026

AWS

AWS Marketplace for Sellers: The Complete Guide

Everything an ISV needs to sell on AWS Marketplace: listing types, fees, private offers, resell (CPPO), co-sell with ACE, and payouts.

Aug 5, 2026

GCP

Google Cloud Marketplace: The ISV Seller Guide

How ISVs list and sell on Google Cloud Marketplace: the Producer Portal, listing types, private offers, resellers, and committed spend.

Aug 5, 2026

Cloud GTM

How to Choose the Right Cloud Marketplace Platform

A buyer's guide to evaluating cloud marketplace platforms: the criteria that separate real automation from a prettier console.

Aug 5, 2026

Azure

How to Sell on Azure Marketplace: An ISV Guide

A practical guide to selling on Azure Marketplace as an ISV: eligibility, listing types, Partner Center, private offers, MACC, and Microsoft co-sell.

Aug 5, 2026

AWS

Selling Professional Services on AWS Marketplace

AWS Marketplace isn't just software. Here's how professional services listings work, how they differ from SaaS, and when to use them.

Aug 5, 2026

AWS

What Buyers See When You Send a Private Offer

Sellers obsess over creating the offer. Here's the other side: exactly what a buyer sees and does when an AWS Marketplace private offer lands.

Aug 5, 2026

Azure

What Is a MACC? Azure Committed Spend, Explained

A MACC is Microsoft's version of committed cloud spend — and Azure Marketplace purchases draw it down. Here's why that matters to ISVs.

Aug 5, 2026

Cloud GTM

Deal Registration Software: A Guide for ISVs

How deal registration software works for channel partners: the lifecycle from submission to transaction, and the four points where registrations get lost.

Aug 3, 2026

Cloud GTM

Partner Relationship Management Software for ISVs

What PRM software does, when ISVs actually need it, and why marketplace sellers need PRM that resolves deals against AWS, Azure and GCP.

Aug 3, 2026

AWS

AWS Now Decides Whether You Get a Rep. Here's How That Decision Gets Made.

AWS Partner Central agents now score every co-sell opportunity and route it to a motion. Here's what actually moves the score — and the three things we shipped so your referrals clear the bar before you submit.

Jul 29, 2026

PRM

From Onboarding to Platinum Tier Partners: How PRM Journeys Keep Partners Engaged

How do you keep partners engaged in your PRM? PRM Journeys guide partners from onboarding to certification to Platinum tier with a clear path forward.

Jul 15, 2026

Product Update

Product Updates: June 2026

What shipped in Fours June 2026: the Co-Sell MCP, Collaboration Score, AI field-mapping prompts, SCA goal tracking, and AWS Bedrock, Vertex AI & Azure AI Foundry.

Jun 26, 2026

PRM

Launching a new path for partnerships

Partnerships teams are constantly asked to do more with less. Fours PRM fixes the plumbing.

Jun 24, 2026

Meet Fours AI: The In-Product Copilot for Marketplace Ops

Fours AI is an in-product copilot that queries your offers, diagnoses failures, fills forms, and navigates your console — without leaving the page.

May 22, 2026

Product Update

Product Updates: April 2026

What shipped in Fours April 2026: Fours MCP, AI mapping for co-sell and funding, Account Mapping, AWS funding insights, and the Co-Sell Metrics Dashboard.

Apr 30, 2026

Product Update

Product Updates: March 2026

Fours March 2026: AWS Partner Central agents, redesigned widget, Seller Prime dashboards, three new funding types, SCABA, and more.

Mar 26, 2026

Product Update

Product Updates: February 2026

Fours Feb 2026: multi-partner AWS co-sell, Buy with AWS marketing insights, offer history in Salesforce, Azure application product offer.

Feb 19, 2026

Cloud GTM

Sales 101: How to Close Deals Faster on AWS, Azure & GCP

A Sales Leader's guide to marketplace success. Already listed on AWS, Azure, or GCP? Build a cloud marketplace sales motion to close bigger deals, faster.

Feb 11, 2026

Alliances

Partnerships 101: Build a Winning Co-Sell Motion with AWS, Azure & GCP

Partnerships & Alliance Leaders guide to scale co-sell: proven strategies for driving marketplace revenue and winning with AWS, Azure & GCP account teams.

Feb 5, 2026

Finance

Finance 101: Bridging the GAAP on Marketplace Revenue

A Finance leader's guide to cloud marketplace accounting, covering revenue recognition, fees, AR, cash flow and reconciliation across AWS, Azure and GCP.

Jan 27, 2026

Product Update

Product Updates: January 2026

See what’s new in Fours January 2026: multi-partner Azure referrals, cross-cloud marketplace dashboards, and co-sell partner analytics.

Jan 26, 2026

RevOps

RevOps 101: Running Marketplace Deals Like Any Other Deal

A RevOps leader’s first guide to understanding why cloud marketplace deals create policy, workflow, and ownership failures, and what to do about it.

Jan 13, 2026

Product Update

Product Updates: Winter 2025

Discover what shipped in Fours’ Winter 2025 release: CRM enrichment, AWS funding, Snowflake Marketplace, and HubSpot improvements.

Jan 12, 2026

AWS

AWS re:Invent 2025 Recap: Key Changes + Your Cloud GTM Strategy for 2026

AWS re:Invent 2025 recap covering Agent Mode, Express Private Offers, Partner Incentives, and what ISVs must change in their Cloud GTM strategy for 2026.

Jan 5, 2026

Feature release

Buyer Intent Signals for Cloud Marketplaces

Target high-propensity buyers on AWS, Azure, and GCP. Leverage intent signals to build smarter outreach and GTM strategies.

Dec 22, 2025

Feature release

Product Updates: September 2025

Refreshed console, smarter co-sell collaboration, streamlined offer management, expanded HubSpot support, and other platform upgrades.

Oct 6, 2025

AWS

Cloudelligent Cuts Co-Sell Submission Time to a Few Clicks with Fours

Cloudelligent streamlines AWS co-selling by reducing deal reg from 30 minutes to 3 clicks, real-time HubSpot-ACE sync, and pipeline reporting using Fours.

Sep 30, 2025

Announcement

Fours Surpasses $6 Billion in Cloud Marketplace Transactions

Fours has processed over $6 billion in cloud marketplace transactions across AWS, Azure, GCP, Snowflake, and Alibaba to date—a 17x year-over-year increase.

Sep 16, 2025

Feature release

Product Updates: August 2025

New dashboards, table and reporting enhancements, reseller CPPOs in Salesforce, Referral-to-Opportunity linking, and Entitlement-to-Opportunity linking.

Sep 2, 2025

Case Studies

Glean Expands Co-Sell Pipeline and Automates Operations with Fours

Glean increases its co-sell pipeline, cuts manual effort, and improves collaboration with AWS and GCP by automating cloud marketplace workflows with Fours.

Aug 16, 2025

Case Studies

FusionAuth scales to 300 referrals and submits 5x faster with Fours

FusionAuth used Fours to go from 0 to 300 AWS co-sell referrals in 3 quarters, submit 5x faster with higher quality, and auto-enrich 100% of them

Aug 13, 2025

Cloud GTM

When Do You Need a Signature on Legal Documents in Cloud Marketplace Deals?

Discover when a signature is needed in cloud marketplace deals, including the role of digital signatures and deal size considerations.

Aug 8, 2025

Feature release

Product Updates: July 2025

Including enhanced analytics, data enrichment, global search, ACE Partner Central API capabilities, and major Hubspot upgrades.

Aug 4, 2025

Case Studies

Fireblocks scales co-sell 3x and cuts offer time 70% with Fours

Discover how Fireblocks automated GTM workflows with Fours to achieve 300% co-sell growth, 95% faster deal registration, and 70% faster offer time.

Jul 14, 2025

Feature release

Launching Data Export: Your Central Hub for Reports & Raw Data

Centralized hub for flexible, automated data export and reporting, supporting various formats and destinations for analytics.

Jul 11, 2025

Feature release

More Flexibility for GCP Marketplace Offers

New features in GCP Marketplace: Create private offers for professional services, manage multiple flat fee offers, and utilize Vendor Net Revenue Schedule.

Jul 11, 2025

Case Studies

Datasparc Turned Marketplace Intention into Pipeline Momentum - Fast with Fours and Fractivo

Datasparc launched on AWS Marketplace with help from Fours and Fractivo. They got their first AWS transaction, enabled co-sell, built cloud GTM strategy.

Jun 16, 2025

Case Studies

SuperAnnotate closes multi-millions on AWS & GCP within the first year and reduces private offer time by 80%

SuperAnnotate cut deal workload by 80% and registers deals 10x faster via HubSpot — using Fours' end-to-end marketplace automation.

May 23, 2025

Case Studies

Docebo is winning the cloud game: accelerates co-sell GTM with Fours + CloudAtlas

Docebo leverages Fours and CloudAtlas to create a robust co-sell GTM strategy on AWS Marketplace, driving sales enablement and accelerating success.

May 21, 2025

Cloud GTM

The Sales Leader’s Guide to Cloud Marketplace Selling

Learn how sales teams scale AWS, Azure, and GCP deals by automating co-sell, private offers, and CRM-native execution for faster, repeatable wins.

May 21, 2025

Announcement

Fours x Sela: A Sweet Partnership to Accelerate Cloud Marketplace Growth

Fours and Sela partner to help ISVs launch faster, simplify multi-cloud operations, and unlock revenue on AWS, Azure, and GCP.

May 20, 2025

GCP

5 Steps to Start Selling on GCP Marketplace

Five steps to sell on GCP Marketplace with Fours — automate listing, co-sell, and billing to launch fast without engineering lift.

May 16, 2025

Feature release

Faster Collaboration, Stronger Branding: Meet Fours’ Custom Email Builder!

With Fours’ upgraded email notification feature, you can now easily edit, configure & test the custom emails for all notification types.

May 15, 2025

Feature release

New: JumpCloud OIDC SSO Is Now Available in Fours

Securely manage team logins with centralized access control and seamless authentication setup.

May 8, 2025

Feature release

New: Flexible Billing Now Live for Azure Private Offers

Azure Marketplace flexible billing helps sellers close larger deals faster — aligning payment terms with enterprise buyer budgets.

May 5, 2025

Feature release

New at Fours: View Timestamps in Your Local Time Zone

See all timestamps in your local time zone for clearer tracking, faster decisions, and easier collaboration across global teams.

May 5, 2025

Feature release

Track Your Deal Status with the Fours Offer Status Bar

Discover the Fours Offer Status Bar, track AWS Marketplace deal progress in real time, from draft to acceptance, without chasing emails or dashboards.

May 5, 2025

Feature release

Co-Sell Settings Enhancements Are Here: Auto-Share, Accept, Delete

Discover how Fours’ enhanced Co-Sell Settings let teams manage inbound and outbound referrals across clouds with a simple toggle.

May 1, 2025

GCP

Guide to Google Cloud's Architectural Review for Marketplace Success

Navigate Google Cloud's architectural review, unlock commit spend, and streamline post-validation operations with Fours.

Apr 25, 2025

Azure

Guide to the Azure Well-Architected Review : Fueling Your Marketplace Success

Discover how the Azure Well-Architected Review helps ISVs validate solutions, unlock MACC, accelerate co-sell, and drive Marketplace growth.

Apr 25, 2025

Case Studies

StreamNative saved 4 months of engineering time and automated billing across AWS, GCP, and Azure

How StreamNative used Fours to unify billing across AWS, GCP, and Azure — automating PAYG and saving 4+ months of engineering effort.

Apr 25, 2025

Cloud GTM

Build vs. Buy: Why Building a Cloud GTM Stack Slows You Down

Building cloud GTM integrations slows growth. Learn why buying Fours is faster, scalable, and smarter for listing, co-sell, offers, and revenue ops.

Apr 18, 2025

Feature release

Meet Fours Workflows: A Smarter Way to Extend and Automate Your Cloud Ops

Discover how to automate manual GTM tasks with Fours Workflows. Connect Salesforce, Stripe, NetSuite, and more to scale faster without manual busywork.

Apr 17, 2025

Case Studies

Teleport automated co-sell and renewals to save headcount, speed up deals, and scale AWS Marketplace operations

How Teleport eliminated manual work and simplified private offers, renewals, and cross-team flows by integrating Fours into AWS Marketplace.

Apr 17, 2025

Events

Google Cloud Next 2025 Recap: AI, GTM, & Marketplace Momentum

Explore key highlights from Google Cloud Next 2025 : AI Agent Marketplace, Agent2Agent Protocol, Rapid Storage, and the future of cloud GTM.

Apr 15, 2025

Case Studies

How Memfault Got Launch Ready on AWS Marketplace under a day with Zero Engineering Lift

How Memfault offset setup costs with AWS credits, launched private offers in under 5 minutes, and streamlined renewals with zero engineering.

Apr 14, 2025

Feature release

How Fours Simplifies Multi-Currency Transactions for AWS Marketplace

Fours now supports multi-currency transactions for AWS Marketplace offers, simplifying global sales and payment processes for sellers and channel partners.

Apr 11, 2025

AWS

5 Steps to Start Selling on AWS Marketplace (with Automation, AI, and CRM-Powered Simplicity)

Learn how to sell on AWS Marketplace with ease : get started as a seller, automate co-selling, and streamline every step with Fours and your CRM.

Apr 10, 2025

Feature release

Fours x Salesforce Enhancements: Supercharge Your Marketplace & Co-Sell Workflows

New Salesforce enhancements from Fours simplify marketplace selling & co-sell workflows—boosting efficiency & visibility.

Apr 2, 2025

Case Studies

JumpCloud streamlined multi-cloud marketplace sales and strengthened co-sell partnerships

Discover how JumpCloud scaled multi-cloud marketplace sales and boosted co-sell efficiency with Fours’ automation, visibility, and Salesforce integration

Mar 27, 2025

AWS

A Guide to 9 Common AWS Marketplace Listing Mistakes (And How to Avoid Them)

Discover the 9 most common AWS Marketplace mistakes and how Fours automates listing management—error-free and stress-free from rejections.

Mar 21, 2025

Workflow Automations

Automated Workflows for Cloud Marketplace Management

Cloud marketplace ops are messy. Fours' automation keeps systems in sync, without entering an engineering backlog — so you can scale faster.

Mar 7, 2025

Billing & Metering

100% Real-Time Financial Accuracy: Automate Cloud Marketplace Transactions with Fours & NetSuite

Fours + NetSuite automate cloud marketplace transactions for real-time financial accuracy — fewer manual errors and faster revenue recognition.

Mar 7, 2025

Feature release

Fours Analytics: Breaking Down Data Silos, Driving Intelligent Decisions

Fours Analytics unifies diverse data sources for intelligent decisions — pre-built insights plus flexible custom analysis for revenue growth.

Feb 24, 2025

AWS

Simplifying AWS FTR: End-to-End Checklist and Guide for Marketplace Listings

Explore the AWS FTR process, checklist, and marketplace listing guidelines to unlock co-sell benefits, stay compliant, and scale faster in 2025.

Feb 21, 2025

Feature release

Simplify Multi-Account Management on AWS Marketplace with Fours

New feature: multiple AWS Marketplace integrations under the same Fours organization!

Feb 20, 2025

Billing & Metering

Breaking Down Silos: How Automated Usage Metering Drives Revenue Growth

Automate cloud service metering across AWS, GCP, and Azure with Fours — streamline usage-based billing and accelerate revenue recognition.

Feb 19, 2025

Announcement

Fours Lands $15M in Series A to Automate Cloud Marketplace Workflows

February 2025: Fours raises $15M in Series A to expand AI-powered cloud marketplace automation, serving 200+ customers at the time of the announcement.

Feb 11, 2025

Announcement

🍫 Suger’s New Look: Where Sweet Cloud Marketplace Success!

Discover Suger’s new logo—crafted with the essence of melted chocolate.

Feb 7, 2025

AWS

3-Phase to Maximize Product Visibility after listing on AWS Marketplace

Maximize your product's visibility on AWS Marketplace with 3-phase roadmap, from listing to scaling and driving sales. Learn key strategies for success.

Feb 6, 2025

Feature release

Co-Selling with Fours: Do More Deals, Less Work in Hubspot CRM

Streamline co-selling in HubSpot with the Fours Co-Sell App — automate referrals, improve pipeline accuracy, and boost multi-cloud revenue.

Feb 5, 2025

Billing & Metering

How Fours Powers Automated Usage Metering for ISVs – Cut Reconciliation Time by 90%

Automate usage-based billing with Fours to eliminate manual reconciliation and cut invoice processing time by 90% for cloud marketplace ISVs.

Jan 31, 2025

AWS

Unlock Revenue Potential: AWS SaaS Revenue Recognition Program

Discover how AWS's new SaaS Revenue Recognition Program can help APN Partners boost sales, enhance co-selling, and unlock new revenue opportunities.

Jan 28, 2025

AWS

Getting Started Co-sell Journey in Cloud Marketplace

Getting started with co-sell in cloud marketplaces — how Fours helps you simplify the journey and optimize your sales process for growth.

Jan 17, 2025

AWS

5 things you should know about AWS Marketplace Seller Prime

Learn how AWS Marketplace Seller Prime empowers ISVs with GTM strategies, PLG guidance, and key resources to scale and drive cloud marketplace success.

Jan 15, 2025

Cloud GTM

The Future of Cloud Marketplaces: Predictions for 2025

Key trends shaping the future of cloud marketplaces in 2025: AI-driven solutions, multi-cloud strategies, and usage-based pricing.

Jan 14, 2025

Feature release

How Fours Differentiates Through Powerful APIs and SDKs

How Fours' powerful APIs and SDKs simplify cloud marketplace selling — automation, integration, and growth on AWS, Azure, and GCP.

Dec 20, 2024

Feature release

Connect Fours directly to Okta for seamless identity & access management

Fours' Okta integration streamlines identity and access management — automated user provisioning, centralized management, and security.

Dec 20, 2024

AWS

5 Reasons to Transition to AWS EventBridge from SNS

Transition to AWS EventBridge from SNS for advanced automation, integration, and centralized event management. Simplify migration with Fours’ platform.

Dec 13, 2024

AWS

It’s Time to Transition to AWS EventBridge: Simplify the Shift with Fours

Simplify your AWS EventBridge transition with Fours. Save time, reduce maintenance, and focus on growth.

Dec 12, 2024

AWS

How StoryBlok Achieved Faster Time-to-Market and Operational Efficiency with Fours

How StoryBlok achieved faster time-to-market and operational efficiency with Fours — driving significant AWS Marketplace revenue.

Dec 11, 2024

AWS

Accelerating Success: How Fours Helps Sonrai Achieve Rapid Growth and Efficiency

Discover how Sonrai Security leveraged Fours' seamless integration to double their deals on AWS Marketplace and streamline their co-sell management.

Dec 11, 2024

AWS

Fours is thrilled to be the AWS Launch Partner for “Buy with AWS”!

Fours is an AWS launch partner for Buy with AWS — enabling seamless discovery and procurement on Marketplace sellers' websites.

Dec 10, 2024

AWS

AWS re:Invent 2024 Recap: What’s New with AWS

AWS re:Invent 2024 unveils Buy with AWS, Partner Connections, SageMaker upgrades, Bedrock Marketplace, and an Education Equity Initiative.

Dec 9, 2024

AWS

Building a Better Together Story with AWS, Panther's Journey with Fours

Discover how Panther improved its AWS Marketplace transactions and co-sell pipeline by 50% with the help of Fours' expertise and seamless integration.

Dec 9, 2024

AWS

Fours X CloudAtlas: Accelerating Marketplace Success Together

Fours and CloudAtlas combine integrated AWS Marketplace solutions with strategic support to accelerate ISV marketplace growth.

Dec 9, 2024

Announcement

Fours x fractivo: A Sweet New Partnership for Cloud Marketplace

Fours and fractivo partner to simplify cloud marketplace onboarding, accelerate growth, and align with revenue goals for ISVs.

Nov 26, 2024

Feature release

Rapid Global Launch Across Multiple Regions: How Fours Simplifies Multi-Currency Transactions

Fours' multi-currency support, customized offers, and automated billing help ISVs accelerate global sales cycles and boost revenue.

Nov 21, 2024

Cloud GTM

Key Characteristics of Successful Cloud Marketplace Sellers

Successful cloud marketplace sellers share these characteristics: streamlined listing, automated operations, and strategic partnerships.

Nov 20, 2024

Feature release

Fours Product Update: Netsuite and Snowflake

Enhance your cloud journey with Fours’ new integrations for NetSuite and Snowflake, offering seamless ERP management and real-time data streaming.

Nov 13, 2024

AWS

How ISVs Can Achieve Cloud Success with AWS Programs

How ISVs achieve cloud success with AWS Seller Programs — leveraging PLG and co-sell to streamline marketplace transactions.

Nov 7, 2024

Feature release

Meet Fours AI for Instant AWS, Azure, and GCP Marketplace Listings!

Fours AI Auto-Fill streamlines AWS, Azure, and GCP listings — auto-populating product details from your website for fast, accurate launches.

Nov 4, 2024

Feature release

Fours Product Update: QuickBooks and Stripe Integrations

Fours' new QuickBooks and Stripe integrations streamline financial workflows, automate billing, and manage payments in one platform.

Nov 4, 2024

AWS

Zilliz Accelerates Global Expansion with Fours’ Fully Automated, API-Driven Platform

Zilliz uses Fours' automated platform to streamline multi-cloud marketplace management and save engineering time on its vector database.

Nov 1, 2024

AWS

List your AI products before AWS Re:Invent and Kickstart 2025 Growth

List your AI product on AWS Marketplace before re:Invent — Fours fast-tracks your launch and sets you up for growth in 2025.

Oct 28, 2024

Feature release

Scale Your Business with Fours’ Workflow Automation Solutions

Streamline complex workflows and automate revenue operations with Fours’ seamless integrations.

Oct 25, 2024

Azure

Empowering Purpose-driven Innovation: How Fours Helped Contentsquare Grow Partnerships Without Limits

How Fours helped Contentsquare scale marketplace operations and co-sell initiatives — with automation that empowers cloud partnerships.

Oct 18, 2024

Feature release

Drive Efficiency and Collaboration with Custom Notifications in Fours

Custom notifications in Fours — real-time alerts and Slack, Teams, and email integrations for cloud marketplace ops.

Oct 7, 2024

Cloud GTM

The Growing Role of Channel Partners in Cloud Marketplaces

Fours' reseller private offer capabilities empower channel partners to drive growth across AWS, Azure, and GCP CPPO models.

Oct 7, 2024

Cloud GTM

5 Tips to convert more leads for your Google Cloud Marketplace listing

Five actionable tips to convert more leads from your Google Cloud Marketplace listing — buyer journeys, demos, incentives, events, and AI.

Sep 30, 2024

Announcement

Fours x CloudAtlas: A Sweet New Partnership for Smarter, Scalable Cloud Solutions

Fours and CloudAtlas partner to automate offers, optimize co-selling, and shorten sales cycles for ISVs across cloud marketplaces.

Sep 30, 2024

Cloud GTM

Simplifying Usage Metering Across Cloud Marketplaces: A Guide for SaaS Companies

Effective usage metering strategies for SaaS on AWS, Azure, and GCP — using Fours' unified API to enhance growth and profitability.

Sep 30, 2024

Feature release

Scale Cloud marketplace Sales Simple with Fours’ Salesforce Connector

Scale cloud marketplace sales with Fours' Salesforce Connector — automating co-sell workflows and unlocking real-time pipeline visibility.

Sep 25, 2024

AWS

Fours Step-by-Step Guide for Managing CPPO Across AWS, Azure, and GCP Marketplaces

Step-by-step guide to managing CPPO across AWS, Azure, and GCP with Fours — one integrated platform for multi-cloud reseller offers.

Sep 25, 2024

Cloud GTM

Accelerating Resell Growth with CPPO in the Cloud Marketplace

How CPPO accelerates procurement, customizes pricing, and unlocks new revenue for ISVs and partners on AWS, Azure, and GCP marketplaces.

Sep 18, 2024

Feature release

Unlock the Power of Private Offers: Maximizing Value on Cloud Marketplaces

Discover the benefits of private offers in cloud marketplaces and how they can optimize your cloud procurement strategy.

Sep 17, 2024

Feature release

How Fours’ Data & Integration Capabilities Drive Co-Sell Success

Fours' automation and integration capabilities boost co-sell partnerships and streamline revenue operations for cloud marketplace success.

Sep 10, 2024

Cloud GTM

How to Win in Cloud Marketplaces: 3 Things to Create a PLG SaaS Pricing Strategy on GCP

Maximize SaaS potential on GCP Marketplace with strategic pricing, transparency, and flexible billing to attract diverse customers.

Sep 10, 2024

Azure

Maximizing Product Visibility on Azure Marketplaces with Fours: Strategies for Success

Key strategies for launching on Azure Marketplace — from listing to co-sell and marketing programs — to maximize visibility and growth.

Aug 23, 2024

Azure

Turbocharge Your GTM Strategy: How Fours on Azure Marketplace Empowers ISVs for Success

How MACC and Azure Marketplace work together — and how ISVs maximize revenue and scale GTM success through them, powered by Fours.

Aug 23, 2024

Announcement

Unlock Up to $70K: ISVs roadmap to Earning Big in FY25

ISV roadmap to Azure Marketplace growth in FY25 — including the Incentive Campaign offering up to $70,000 in rewards.

Aug 23, 2024

Cloud GTM

5 Reasons to Grow Revenue on Google Cloud Marketplace

Five ways Google Cloud Marketplace helps AI startups expand reach, streamline sales, and tap Google's AI ecosystem for growth.

Aug 14, 2024

Feature release

A Step-by-Step Guide | How to list product on Google Cloud Marketplace

Step-by-step guide to listing your product on Google Cloud Marketplace — for a smooth launch and faster revenue growth.

Aug 14, 2024

Feature release

Mastering the Google Cloud Marketplace: Alliance Leader’s Ultimate Guide

The alliance leader's guide to GCP Marketplace: benefits, requirements, Fours integration, and steps to launch successfully.

Aug 14, 2024

Other

Alliance Leaders, Take Note: Forbes Cloud 100 Opportunities

Strategic alliance careers in tech — a curated list of career ladders from top Forbes Cloud 100 companies actively hiring alliance leaders.

Aug 8, 2024

Events

Exploring the Power of Cloud Marketplaces: Insights from Fours, Vanta, and Craft Ventures

Key insights from Fours, Vanta, and Craft Ventures on leveraging cloud marketplaces — streamlining procurement and accessing new budgets.

Jul 29, 2024

Feature release

Summer 2024 Release | Custom filters, flexible pricing models and more

Fours Summer 2024 release: enhanced pricing flexibility, custom filters, and billing improvements to optimize revenue and satisfaction.

Jul 29, 2024

AWS

Best practices for activating trials and public offers through marketplace

Drive product-led growth on AWS Marketplace: best practices, common mistakes, and strategies to accelerate user sign-ups with Fours.

Jul 24, 2024

AWS

New PLG Strategy Guide | Driving Hypergrowth through Cloud Marketplaces

Explore how Product-Led Growth and Cloud Marketplaces are revolutionizing software commerce, driving efficiency, flexibility, and growth for companies.

Jul 24, 2024