Sell on Microsoft Marketplace.
Without the friction.

Listing, private offers against MACC, Partner Center co-sell and metering, run from the CRM your team already works in. Most ISVs go live in days, not months.

See Fours in action Read the docs

300+ ISVs $10B+ cloud transactions processed Days to a first listing

Illustrative sample data — not customer results.

One Azure deal, five motions, one record.

Listing, offers, co-sell and reconciliation, with nothing re-keyed between your CRM and Microsoft.

Product Listing

Offers

Co-Sell

Billing & Metering

Your product becomes a Microsoft listing.

Publishing to the commercial marketplace means one listing on Microsoft Marketplace, which brought Azure Marketplace and AppSource together. Partner Center setup, metering integration and listing compliance are handled for you, with no engineering lift.

SaaS Transact VM Azure Application Container AI auto-fill

Where the record moves

Your catalog

Fours

Microsoft Marketplace

New listing Contoso Data Platform In review

Offer types SaaS · VM · Azure App

Pricing plan Plan + metered · MACC

Category AI auto-filled

Details Plans Markets 4 Submitted

Illustrative sample data — not customer results.

Deal desk builds the offer in the CRM.

An Azure private offer is a custom-priced deal for a buyer with an active Microsoft Azure Consumption Commitment. Fields populate from the Salesforce opportunity or HubSpot deal, and internal approvals run before anything publishes.

MACC-aware Multi-tier plans Ramps CSP Multiparty Private Offer

Where the record moves

Salesforce or HubSpot

Fours

Microsoft Marketplace

Private offer Fabrikam · from OPP-2277 Pending acceptance

Contract value $520K

Term 36 mo

MACC burn $300K

Channel MACC · CSP · MPO

Source Salesforce opportunity

Illustrative sample data — not customer results.

Partner Center and your CRM stay in sync.

Co-sell deals auto-share on your criteria and inbound referrals auto-accept. Deals, contacts, stages and engagement updates flow both directions, with Solutions Partner designation eligibility surfaced in the CRM.

Bi-directional sync Auto-accept Designation eligibility Joint account mapping

Where the record moves

Salesforce or HubSpot

Fours

Partner Center

Adventure Works Partner Center · PC-7714 Validation

CRM opportunity $1.1M · Stage 3

Microsoft ISV Account Mgr Dana K.

Last sync · SF ↔ Partner Center 3 min ago

Solutions Partner Data & AI · App Innovation

Funding eligible

Programs ECIF · AMM · AI

Illustrative sample data — not customer results.

Finance sees Azure like any other channel.

Microsoft bills marketplace deals and disburses monthly. Usage is metered and normalized, disbursements auto-match to CRM opportunities, and revenue recognition exports to your finance system.

Metering API Disbursement matching ERP export Conversion and ARR dashboards

Where the number comes from

Microsoft Marketplace

Fours

CRM and finance

Azure revenue Q2 FY26 · reconciled Reconciled

Booked $3.14M

Disbursed $2.1M

Pending $1.0M

SaaS Transact 71%

VM · Azure App 22%

Illustrative sample data — not customer results.

Key features.

Listing

Live on Microsoft Marketplace

AI auto-fill for descriptions, pricing plans and categorization
SaaS Transact, VM, Azure Application and container offers
Marketplace metering API integration with no engineering lift
Both storefronts from one workflow

Private offers

Built in the CRM

Fields auto-populate from Salesforce or HubSpot
MACC-aware structuring with multi-tier plans and ramps
CSP and Multiparty Private Offer (MPO) support
View, accept and expiry alerts in Slack and email

Co-sell (Partner Center)

Without the portal

Bi-directional Salesforce and HubSpot sync with Partner Center
Auto-share on your criteria, auto-accept inbound referrals
Solutions Partner designation eligibility surfaced in the CRM
Joint account mapping with Microsoft ISV account managers

Metering and billing

Every dollar reconciled

Marketplace metering API plus Stripe, Metronome, Orb and Lago
Microsoft disbursements auto-matched to CRM opportunities
Invoice and disbursement data synced to NetSuite, QuickBooks and ERP
Dashboards for offer conversion, ARR and revenue by offer type

Where it plugs in.

Microsoft native Commercial marketplace APIs Partner Center co-sell API Marketplace metering API Marketplace fulfillment APIs Entitlement APIs Microsoft Marketplace MACC-aware private offers Multiparty Private Offer Cloud Solution Provider Solutions Partner designation reporting

Your stack Salesforce HubSpot Slack Teams Stripe Metronome Orb Lago NetSuite QuickBooks Snowflake Databricks BigQuery

Frequently asked questions

New to Microsoft? The guide to selling on Microsoft Marketplace covers registration, listing types and co-sell.

How long does a listing take?

Days rather than months. Fours handles Partner Center setup, the metering API integration and listing compliance across Microsoft Marketplace from one workflow.

What is a MACC, and why does it matter?

A Microsoft Azure Consumption Commitment is a spend commitment a customer has already made to Microsoft. Marketplace purchases draw down against it, which is often the reason a buyer wants to transact through the marketplace at all.

Can we build private offers from Salesforce?

Yes. The deal desk builds private offers, multi-tier plans and CSP offers from a Salesforce opportunity or HubSpot deal, with internal approvals before anything publishes to Azure.

What is an MPO?

A Multiparty Private Offer lets an ISV and a channel partner transact together on the commercial marketplace, with the partner owning the customer relationship. Fours supports the full lifecycle.

Do our reps have to use Partner Center?

No. Fours syncs Partner Center bi-directionally with Salesforce and HubSpot, so deals, contacts and stages flow both directions and your reps stay in the CRM.