Solutions
Cloud GTM solutions for every marketplace and team.
Cloud GTM is the go-to-market motion where software is sold and billed through cloud marketplaces and cloud provider co-sell programs. Fours automates the listing, offer, co-sell, metering, and reconciliation work behind it — pick the entry point that matches your cloud, your team, or your current stage.
Solutions by cloud marketplace
Every hyperscaler has its own listing rules, co-sell program, and payout mechanics. These pages cover what changes per cloud and what Fours automates.
AWS Marketplace
List, transact, and co-sell through ACE, with ISV Accelerate and EDP drawdown covered.
Google Cloud Marketplace
Procurement API listings, Partner Network co-sell, and committed-spend drawdown.
Microsoft Marketplace
Partner Center listings, Azure IP co-sell eligibility, and MACC-eligible transactions.
Snowflake Marketplace
Provider profile, pricing plans, and data-product listings with CSV usage metering.
Alibaba Cloud Marketplace
One integration covering both the China domestic and international marketplaces.
Oracle Cloud Marketplace
OCI-authenticated SaaS listing sync and the full private offer lifecycle.
Solutions for AI companies
Selling AI agents, MCP servers, or models? List and monetize them through cloud marketplaces without building the marketplace plumbing yourself.
AI Marketplace Distribution
List, meter, and sell AI agents, MCP servers, knowledge bases, and guardrails through cloud marketplaces.
Fours MCP
Expose Fours as an MCP server so agents can query and act on your marketplace data directly.
Insulin
AI agents, jobs, and knowledge bases that run your cloud GTM where your team already works.
Solutions by team
Cloud GTM touches four teams that rarely share a system of record. Each page starts from the work that team actually owns.
Alliances & Partnerships
Run co-sell pipeline, partner sourcing, and hyperscaler relationships from one place.
RevOps
Keep marketplace deals, CRM records, and revenue reporting in sync without manual entry.
Finance
Reconcile disbursements, marketplace fees, and usage-based revenue against your ledger.
Deal Desk
Build, approve, and issue private offers and resale offers without console-hopping.
Solutions by stage
What good looks like depends on where you are. Pick the playbook that matches your current marketplace maturity.
Just Getting Started
Get a first listing live and close a first marketplace deal without hiring a specialist.
Transform Your GTM
Move marketplace from a billing channel to a sourcing channel your sellers actually use.
Automate to Scale
Replace manual offer, metering, and reporting work with workflows as deal volume grows.
Cloud GTM solution questions
What is a cloud GTM solution? +
A cloud GTM solution is the set of systems and processes an ISV uses to list, sell, and get paid through cloud marketplaces. It spans listing management, private offers, co-sell with the cloud provider, usage metering, billing reconciliation, and CRM sync.
Which cloud marketplace should we start with? +
Start where your buyers already have committed spend. Most ISVs begin with AWS Marketplace because of its buyer base and EDP drawdown, then add Microsoft or Google Cloud once the listing and metering pipeline is proven.
Do we need a different tool for each marketplace? +
No. Fours presents all six marketplaces — AWS, Microsoft, Google Cloud, Snowflake, Alibaba Cloud, and Oracle — as one API and one console, so a listing, offer, or usage record follows the same shape regardless of which marketplace it lands in.
How does Fours fit with our CRM? +
Fours syncs bi-directionally with Salesforce and HubSpot. Sellers create private offers, track co-sell referrals, and see marketplace revenue on the opportunity record without leaving the CRM.
Ready to build your cloud GTM motion?
See how Fours runs listings, offers, co-sell, and billing across every marketplace you sell on.